South-East Asia IPR SME Helpdesk

In Brands, We Trust

In troubled times, we turn to those we can trust.

A recent study by Edelman found that 60% of those surveyed across 12 countries were turning more and more in times of crisis to brands that they were “absolutely sure” they can trust. That proportion is even more striking in China, a huge consumer market likely to lead us out of this downturn, where 89% of those surveyed agreed with that statement.

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