South-East Asia IPR SME Helpdesk

Rouse lands first ever foreign geographical indications in Cambodia for champagne

Rouse has broken new ground by registering the first ever foreign geographical indication (GI), Champagne, in Cambodia on April 29.

“Champagne” will now be protected as a GI in one of the ASEAN region’s fastest growing economies, where a rapidly expanding middle class is driving increasing demand for premium foreign food and wines.