South-East Asia IPR SME Helpdesk

Vu, Yen

Name: Vu, Yen
Firm: Rouse Vietnam
Location: Vietnam

Yen is a Principal and Country Manager of Rouse in Vietnam.  She has over 15 years of experience in practicing intellectual property law. Her specialty in contentious and non-contentious IP matters has a focus on protection, commercialisation and the enforcement of trade marks, patents, copyright and domain names. Her expertise in IP stretches across multiple regions including Vietnam, Laos and Cambodia. Yen advises leading multinational companies on optimising their IP portfolios in Vietnam and has extensive experience in enforcing their rights in trade mark appeals/oppositions, trade mark litigation, patent disputes as well as domain name disputes at WIPO Arbitration Centre.  She also handles dealing with media and entertainment law, licensing and franchising, trade secrets, and employment law in relation to intellectual property.

Yen is currently Chairwoman of IPR Committee, EuroCham Vietnam.  She is also a member of Copyright Committee, Asian Patent Attorneys Association (APAA) and a member Trademark Offices Practice Committee, International Trademark Association (INTA).

She has obtained an LLB in Hanoi University of Law, Vietnam and an LLM from University of Melbourne, Australia.

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