This Webinar gave European SMEs all the necessary information on Brand protection in Singapore. The expert provided a basic understanding how to best protect your brand when expanding your European business into Singapore. This included a detailed understanding of how to protect your brand abroad, what a trade mark is, what it does and how you should use it within your wider business strategy. This includes all the details you need to know on trade mark registration - and its application requirements - as well as enforcement in case your IP rights get infringed. For EU SMEs interested in expanding into Singapore, this Webinar is a perfect first step to explore opportunities for sustainable internationalisation. The Webinar will conclude with a Q&A session.