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Manage your Intellectual Property in South-East Asia

Webinars

Helpdesk webinars feature a presentation and Q&A session with an ASEAN intellectual property and business expert. Click below to listen to the recordings of our previous webinars and learn more our upcoming ones.

 
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Past Webinars

20 October 2016 Webinar - "IP Landscape in China and South-East Asia"

The webinar provided practical IP advice for European SMEs wishing to do business in China and in South-East Asia. Our IPR SME Helpdesk IP expert Mr. Giovanni F. Casucci gave a general overview of basic IPR in China and South-East Asia, focusing on copyright, trade mark, patent and design patent registration and protection. The expert explained how to protect and enforce these IP rights in both regions and provided the SMEs with tips on how to design a roubust IP protection strategy. The IPR Expert used several case-studies involving European SMEs to illustrate IP challenges and best practice in China and South-East Asia.

 

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18 October 2016 Webinar - “IPR Protection Strategies for EU SMEs from the Fashion & Design Industries in South-East Asia”

South-East Asian countries offer favorable conditions for manufacturing as well as selling Fashion and Design goods and services. Yet, the creations of mind, including designs, brands, concepts, logos and other identifiers require proper protection. The South-East Asia IPR SME Helpdesk held a webinar entitled "IPR Protection Strategies for EU SMEs from the Fashion and Design Industries in South-East Asia” that discussed how proper and timely IPR registration and management can lead to business success. The Helpdesk IP Expert Ms. Valentina Salmoiraghi provided overview of the relevant IPR in the fashion and design industries, explained the existing enforcement mechanisms online and offline in five South-East Asian countries, namely Indonesia, Malaysia, Singapore, Thailand and Vietnam and introduced two case studies, including practical IP tips for EU SMEs operating in or related to these countries. The webinar session includes interactive poll questions and is concluded by a live Q&A session.

 

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7 October 2016 Webinar - “Succeed in Southeast Asia's 2.0 Markets - Green Technology Industry in Malaysia”

The South-East Asia IPR SME Helpdesk, in collaboration with the EU-Malaysia Chamber of Commerce and Industry SEBSEAM-M (Support for European Business in South-East Asia Markets - Malaysia Component), held a webinar that discussed business opportunities for EU SMEs in the Green Technologies industry in Malaysia. In particular, the webinar highlighted how proper and timely IPR registration and management leads to business success within the Green Tech sector. The Helpdesk IP Expert Mr. Philippe Girard-Foley and EUMCCI Business Advisor in Green Technologies Mrs. Norma Mansor provided cost-effective, applicable business advice, including practical IP steps to be taken before and during business activities in or related to Malaysia. The webinar session includes interactive poll questions and is concluded by a live Q&A session.

 

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28 September Webinar – “IP Protection Strategies for the European SMEs in the Food and Beverages Sector in China and South-East Asia”

This joint webinar was organized in cooperation between the China and South-East Asia IPR SME Helpdesks and the IP Key Action of the EU in China (www.ipkey.org). The aim of the webinar was to advise European SMEs on how they can best protect their IP in the Food and Beverages sector in China and South-East Asia. The IP experts Davide Follador and Valentina Salmoiraghi gave a short overview of the current state of the F&B market, along with pointing out opportunities for European SMEs, in China and South-East Asia with a focus on Thailand, Indonesia, Vietnam and Singapore. 

The experts discussed the registration and protection of most important types of IP in F&B sector including trade marks, Geographical Indications, trade secrets and design patents for the packaging layout. European SMEs also received practical tips on how to deal with infringements and how to enforce their IP rights. Both experts used extensive case studies including European SMEs to illustrate the IP issues that companies could face in China and South-East Asia.

 During the webinar following points were discussed: a short overview of the current market status in China and South-East Asia (Thailand, Indonesia, Vietnam and Singapore) was given; information on how to register and protect your trade mark, Geographic Indications and package design was discussed; tips and practical advice on how to develop the best enforcement strategy to deal with the IP infringement was explained and case studies of European SMEs experiencing and overcoming IP issues in the F&B Sector in China and South-East Asia were presented. 

 

 

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21 September Webinar – “How to Protect your IP in Creative Industries in China and South-East Asia?”

The webinar provided practical advice for European SMEs wishing to do business in creative industries  in China and South-East Asia. IPR expert Mr. Giovanni F. Casucci gave an overview of design, copyright and trade mark registration, protection and enforcement in China and South-East Asia. SMEs also received  some practical tips on how to protect their ideas and build a robust IP protection strategy in both regions. The expert  used extensive case studies involving European SMEs experiencing and overcoming IP challenges in creative industries in both regions.

During the webinar the expert focused on the following topics: giving an overview of design, copyright and trademark registration, protection and enforcement in China and South-East Asia; discussing how to protect your ideas; giving practical tips and watch-outs for designing a robust IP protection strategy in creative industries in both regions; and presenting some real-life situation examples of European SMEs experiencing and overcoming IP challenges in China and South-East Asia. 

 

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