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Manage your Intellectual Property in South-East Asia

Webinars

Helpdesk webinars feature a presentation and Q&A session with an ASEAN intellectual property and business expert. Click below to listen to the recordings of our previous webinars and learn more our upcoming ones.

 
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Past Webinars

12 December Webinar – “What you Need to Know about Licensing your IP in China and South-East Asia”

The webinar provided practical IP advice for European SMEs wishing to do business in China and South-East Asia. Our IPR SME Helpdesk IP expert Mr. Patrice Vidon gave a general overview of licensing IP in China and South-East Asia, focusing particularly on drafting licensing agreements, the legal environment in China and Thailand and monitoring the use of your licensed  IP. Mr. Vidon  provided the SMEs with tips on how to design a robust IP licensing strategy and how to find information on local IP environment. The IPR expert also used several case-studies involving European SMEs to illustrate both challenges in licensing IP and best practice in China and South-East Asia.

 

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1 December Webinar – “Halal Food & Beverages in Malaysia - Succeed in South-East Asia's 2.0 Markets”

The second collaborative webinar entitled “Halal Food & Beverages in Malaysia - Succeed in South-East Asia's 2.0 Markets”, organised by the South-East Asia IPR SME Helpdesk and the EU-Malaysia Chamber of Commerce and Industry SEBSEAM-M (Support for European Business in South-East Asia Markets - Malaysia Component), discussed Halal Food and Beverage business landscape in Malaysia. Our Experts provided EU SMEs an overview of the particular market sector and introduced necessary IPR precaution measures in the field of Halal food certification. The webinar included two expert presentations given by the EUMCCI Halal Food Expert Ms. Norhariti Jalil and the Helpdesk IP Expert Mr. Philippe Girard-Foley. The latter was complemented by interactive poll questions and a live Q&A session where many questions raised by the audience were given an expert response.

 

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04 November Webinar – “How to Protect your Product Design in South-East Asia?”

The webinar provided practical advice for European SMEs on how to protect their product design in South-East Asia. Our IPR SME Helpdesk IP expert Mr. Franck Fougere gave a general overview of various options to protect product design in most of the South-East Asian countries focusing particularly on Vietnam, Malaysia, Thailand, Indonesia, the Philippines and Singapore. The expert explained how to obtain design patents and how to register product design in South-East Asia. The Expert gave also practical tips on how to best enforce design rights.  The IPR Expert used several case-studies involving European SMEs experiencing and overcoming challenges in protecting their product design in South-East Asia. 

During the webinar the expert focused on the following: giving a general overview of design patents and product design protection in South-East Asia;  he gave detailed explanations on how to obtain design rights in South-East Asia; he also focused on practical advice on how to deal with infringements of design rights and how to enforce your rights; the expert also gave tips and watch-outs for designing a robust IP protection strategy in South-East Asia and used real-life examples of European SMEs experiencing and overcoming challenges in protecting their product design in South-East Asia.

 

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20 October 2016 Webinar - "IP Landscape in China and South-East Asia"

The webinar provided practical IP advice for European SMEs wishing to do business in China and in South-East Asia. Our IPR SME Helpdesk IP expert Mr. Giovanni F. Casucci gave a general overview of basic IPR in China and South-East Asia, focusing on copyright, trade mark, patent and design patent registration and protection. The expert explained how to protect and enforce these IP rights in both regions and provided the SMEs with tips on how to design a roubust IP protection strategy. The IPR Expert used several case-studies involving European SMEs to illustrate IP challenges and best practice in China and South-East Asia.

 

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18 October 2016 Webinar - “IPR Protection Strategies for EU SMEs from the Fashion & Design Industries in South-East Asia”

South-East Asian countries offer favorable conditions for manufacturing as well as selling Fashion and Design goods and services. Yet, the creations of mind, including designs, brands, concepts, logos and other identifiers require proper protection. The South-East Asia IPR SME Helpdesk held a webinar entitled "IPR Protection Strategies for EU SMEs from the Fashion and Design Industries in South-East Asia” that discussed how proper and timely IPR registration and management can lead to business success. The Helpdesk IP Expert Ms. Valentina Salmoiraghi provided overview of the relevant IPR in the fashion and design industries, explained the existing enforcement mechanisms online and offline in five South-East Asian countries, namely Indonesia, Malaysia, Singapore, Thailand and Vietnam and introduced two case studies, including practical IP tips for EU SMEs operating in or related to these countries. The webinar session includes interactive poll questions and is concluded by a live Q&A session.

 

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