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Manage your Intellectual Property in South-East Asia

Webinars

Helpdesk webinars feature a presentation and Q&A session with an ASEAN intellectual property and business expert. Click below to listen to the recordings of our previous webinars and learn more our upcoming ones.

 

Past Webinars

1 October 2014 – Introduction aux stratégies PI en Asie du Sud-Est

18 June 2014 - How to Protect Your Trade Secrets While Doing Business in Southeast Asia

Tout le monde parle des nouvelles occasions d'affaires qu'offre le marché Asie du Sud-Est, mais qu'en est-il des risques? Chaque année, les entreprises européennes perdent des millions d'euros en raison de la violation de leurs droits de propriété intellectuelle (DPI), à savoir la violation des marques, brevets et droits d'auteur. Une connaissance solide de votre propriété intellectuelle, ainsi qu’une stratégie de protection des droits de propriété intellectuelle adéquate, est essentielle au succès de l'entreprise en Asie du Sud-Est. Si vous envisagez d'entrer sur le marché asiatique du sud-est, quelle est votre stratégie pour protéger votre propriété intellectuelle? Les sujets suivants seront discutés à répondre à cette question:

  • Vous et votre PI en Asie du Sud-Est
  • Brevets et l'enregistrement de la marque en Asie du Sud-Est
  • Le transfert de technologie et de licence en Asie du Sud
  • Protéger les secrets commerciaux
  • Des mesures d'application des DPI
  • Des études de cas: Apprenez de vos pairs
  • Questions et réponses

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2 July 2014 – Intellectual Property as a Business Asset in Southeast Asia

Intangible assets such as inventions, designs and brands frequently represent over 50% of a business’ value, which are usually protected by intellectual property such as trade marks, patents and copyrights. Managing these assets strategically will help you capture the value of your IPR and could significantly increase the financial valuation of your business.

This webinar helps you understand the importance of Intellectual Property for your business by highlighting the following:

  • Maximising IP assets to manage return on investment, and drive your business forward
  • Providing security for financing through IP
  • Optimising business strategy and structure in Southeast Asia to protect IP assets
  • How IP assets can affect tax rates

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18 June 2014 - How to Protect Your Trade Secrets While Doing Business in Southeast Asia

18 June 2014 - How to Protect Your Trade Secrets While Doing Business in Southeast Asia

Trade secrets are a valuable and highly useful form of intellectual property right. It is strongly recommended that you take the adequate steps to protect them because trade secrets can ensure your business advantage over competitors. The ASEAN IPR SME Helpdesk expert introduces the most effective steps to protect your trade secrets in Southeast Asia while presenting:

  • Differences and similarities of a “trade secret” in ASEAN and the EU
  • Unique enforcement issues in ASEAN region
  • Tips for protecting trade secrets in ASEAN region

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21 May 2014 – Due Diligence – Dealing with Partners and Contracts in Southeast Asia

21 May 2014 – Due Diligence – Dealing with Partners and Contracts in Southeast Asia

Nearly all businesses in all industries and sectors possess intellectual property (IP) assets such as patents and copyrights, which are extremely valuable for businesses. When doing business in Southeast Asia there are some important considerations you want to keep in mind when dealing with partners in Southeast Asia. Additionally, one of your most important tools to protect these assets in Southeast Asia are contracts.

In this webinar, we help you understand how to conduct due diligence and point out the safeguards your company can adopt to protect against IP risks when contracting third parties. ASEAN IPR SME expert, Gloria Goh will outline strategies your SME can easily and cost-effectively adopt to protect your innovations in the ASEAN region.

  • What are the potential IP risks and challenges in Southeast Asia?
  • Key IP considerations when entering into business transactions
  • How can due diligence help?
  • The importance of contracts
  • Take-away messages
  • Case studies

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5 May 2014 – Successful Technology Transfer to Southeast Asia

For European businesses, technology transfer is often necessary to maximise the productive and profitable potential of operations in ASEAN countries, especially in Singapore, Thailand, Malaysia and Indonesia where competition in all sectors is rapidly increasing.

However, your technology is a key factor to your competiveness thus it is crucial to safeguard the associated intellectual property. In this webinar, you will receive practical information about the common pitfalls related to technology transfer to Southeast Asia. ASEAN IPR SME expert, Philippe Deltombe will outline strategies your SME can easily and cost-effectively adopt to protect your innovations in the ASEAN region.

  •  Thinking of Transferring  Technology? – The first steps
  •  Picking the Right Partners
  •  Structuring your Technology Transfer
  •  Contracts
  •  Making Headway in Southeast Asia
  •  Case Studies
  •  Take-away Messages

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