Helpdesk webinars feature a presentation and Q&A session with an ASEAN intellectual property and business expert. Click below to listen to the recordings of our previous webinars and learn more our upcoming ones.
18 June 2014 - How to Protect Your Trade Secrets While Doing Business in Southeast Asia
Trade secrets are a valuable and highly useful form of intellectual property right. It is strongly recommended that you take the adequate steps to protect them because trade secrets can ensure your business advantage over competitors. The ASEAN IPR SME Helpdesk expert introduces the most effective steps to protect your trade secrets in Southeast Asia while presenting:
- Differences and similarities of a “trade secret” in ASEAN and the EU
- Unique enforcement issues in ASEAN region
- Tips for protecting trade secrets in ASEAN region
21 May 2014 – Due Diligence – Dealing with Partners and Contracts in Southeast Asia
Nearly all businesses in all industries and sectors possess intellectual property (IP) assets such as patents and copyrights, which are extremely valuable for businesses. When doing business in Southeast Asia there are some important considerations you want to keep in mind when dealing with partners in Southeast Asia. Additionally, one of your most important tools to protect these assets in Southeast Asia are contracts.
In this webinar, we help you understand how to conduct due diligence and point out the safeguards your company can adopt to protect against IP risks when contracting third parties. ASEAN IPR SME expert, Gloria Goh will outline strategies your SME can easily and cost-effectively adopt to protect your innovations in the ASEAN region.
- What are the potential IP risks and challenges in Southeast Asia?
- Key IP considerations when entering into business transactions
- How can due diligence help?
- The importance of contracts
- Take-away messages
- Case studies
For European businesses, technology transfer is often necessary to maximise the productive and profitable potential of operations in ASEAN countries, especially in Singapore, Thailand, Malaysia and Indonesia where competition in all sectors is rapidly increasing.
However, your technology is a key factor to your competiveness thus it is crucial to safeguard the associated intellectual property. In this webinar, you will receive practical information about the common pitfalls related to technology transfer to Southeast Asia. ASEAN IPR SME expert, Philippe Deltombe will outline strategies your SME can easily and cost-effectively adopt to protect your innovations in the ASEAN region.
- Thinking of Transferring Technology? – The first steps
- Picking the Right Partners
- Structuring your Technology Transfer
- Making Headway in Southeast Asia
- Case Studies
- Take-away Messages
When it comes to IP, the best prevention is protection. However, it is equally important to enforce your rights assertively if they are infringed; failing to do so could irrevocably damage your reputation and blunt your competitiveness. Many SMEs think that enforcement is burdensome and expensive, but there are plenty of cost-effective measures to consider in order to tackle enforcement of intellectual property rights in Southeast Asia.
In this webinar session, you will receive key, practical information on how to protect your ideas and innovations when conducting business in/with the ASEAN region. ASEAN IPR SME Helpdesk expert, Rupert Ross-Macdonald presents how to deal with infringement of intellectual property rights, including:
- Overview of IP in ASEAN - national IPR systems and enforcement options available
- Focus on five emerging markets (Indonesia, Thailand, Philippines, Vietnam and Myanmar)
- IPR protection - the important points to know
- IPR enforcement - the most effective strategies
- Enforcement case examples
- Key tips for avoiding the pitfalls
Cambodia, Laos, and Brunei have seen have seen rapid economic progress over the last decade, offering a wealth of opportunities for European companies. Cambodia’s economy has been growing by more than 7% in the last ten years and is currently the EU’s seventh largest trading partner in region, while Laos joined the WTO last year, opening itself up to the world market. Brunei is a small, but wealthy nation in the ASEAN region committed to the diversification of its market. These fast-growing, market-based economies have already implemented important reforms in the IP legislation, but challenges remain in these constantly changing legal environments.
In this webinar session, you receive key, practical information on how to protect your ideas and innovations when conducting business in/with Cambodia, Laos, and Brunei from Helpdesk expert Somboon Earterasarun, including:
- Value of Intellectual Property
- What are trade marks, patents, and industrial designs?
- IP Registration in Cambodia, Laos and Brunei
- Brief IP enforcement techniques
- Case study on trade mark infringement in Laos
- Potential pitfalls for entrepreneurs
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