Helpdesk webinars feature a presentation and Q&A session with an ASEAN intellectual property and business expert. Click below to listen to the recordings of our previous webinars and learn more our upcoming ones.
Cambodia, Laos, and Brunei have seen have seen rapid economic progress over the last decade, offering a wealth of opportunities for European companies. Cambodia’s economy has been growing by more than 7% in the last ten years and is currently the EU’s seventh largest trading partner in region, while Laos joined the WTO last year, opening itself up to the world market. Brunei is a small, but wealthy nation in the ASEAN region committed to the diversification of its market. These fast-growing, market-based economies have already implemented important reforms in the IP legislation, but challenges remain in these constantly changing legal environments.
In this webinar session, you receive key, practical information on how to protect your ideas and innovations when conducting business in/with Cambodia, Laos, and Brunei from Helpdesk expert Somboon Earterasarun, including:
- Value of Intellectual Property
- What are trade marks, patents, and industrial designs?
- IP Registration in Cambodia, Laos and Brunei
- Brief IP enforcement techniques
- Case study on trade mark infringement in Laos
- Potential pitfalls for entrepreneurs
» Download webinar PPT
» Download webinar recording (NB: Due to technical difficulties the webinar introduction is missing please see relevant information in the presentation upload – our apologies for the inconvenience)
Con una forza lavoro sempre più qualificata ed un attraente ambiente imprenditoriale, sempre più aziende europee si stanno espandendo nella regione del Sud-Est Asiatico (ASEAN). Per sfruttare al meglio le opportunità disponibili, tutte le piccole e medie imprese (PMI) devono assicurarsi che i loro diritti di proprietà intellettuale (IPR) siano protetti ed applicabili nei paesi dell'ASEAN con i quali conducono affari (Brunei, Cambogia, Indonesia, Laos, Malesia, Myanmar, Filippine, Singapore, Thailandia e Vietnam).
ASEAN IPR SME Helpdesk , in collaborazione con Veneto Innovazione e la rete Enterprise Europe Network Italia, organizza un webinar in lingua italiana per presentare il panorama dei Diritti di Proprietà Intellettuale nella regione dell’ASEAN , per individuare le potenziali insidie per le imprese europee e per descrivere le misure fondamentali che la vostra azienda deve adottare per proteggere le sue innovazioni ed il vantaggio competitivo. Gli argomenti trattati saranno:
- I capisaldi della protezione e gestione dei Diritti di Proprietà Intellettuale nella regione dell’ASEAN
- Valutare e proteggere la vostra Proprietà Intellettuale con un budget limitato
- Valorizzare e proteggere le vostre innovazioni - registrazione del brevetto e del marchio
- Evitare le insidie ??dei Diritti di Proprietà Intellettuale nei paesi dell'ASEAN
- La rivendicazione dei Diritti di Proprietà Intellettuale
- Servizi di assistenza gratuita a disposizione per le imprese italiane
Thanks to decades of industrial growth and political stability, Malaysia has one of the most vibrant economies in the Southeast Asia region. Malaysia is already the EU’s second largest trading partner in the region (after Singapore), offering vast opportunities for EU SMEs.
In this webinar session, participants received key, practical information on how to protect ideas and innovations when conducting business in/with Malaysia. ASEAN Helpdesk expert Chris Hemingway introduced free services available at the Helpdesk and gave an overview of IPR protection strategies in Malaysia, including:
- General background information and legal environment in Malaysia
- IP rights available and registration processes
- IP disputes (ease of enforcement)
- Examples of case law
The Philippines had the fastest growing economy among Asian countries for the first quarter of 2013 (source: National Statistical Coordination Board), offering vast business opportunities for European businesses. The country has exerted significant effort to strengthen the protection of Intellectual Property Rights (IPR), but infringement remains a major concern for businesses dealing with the Philippines.
In this webinar session, participants will receive key, practical information on how to protect your ideas and innovations when conducting business in/with the Philippines from Helpdesk expert Andrew Michael Ong including:
- Current economic/political situation in the Philippines
- General legal environment and IP rights
- IP registration processes
- Trade mark piracy concerns
- How to deal with IP disputes
With increased access to broadband networks, a proliferation of WiFi sites and a burgeoning smartphone market, Internet usage in some of the ASEAN countries is now surpassing traditional media such as TV, radio and print. Although the internet is an attractive business and marketing platform for many European SMEs working with or in Southeast Asia, it is also an ideal platform for infringers to sell counterfeit products and commit fraud. The Internet provides a low cost method of reaching consumers around the world without revealing identity or origin of operation, meaning that infringers can operate anonymously.
This webinar will introduce the following:
- The latest developments in Southeast Asia regarding gTDLs (global top-level domain names)
- Domain name strategy such as 'defensive registrations'
- Usernames and management of social media accounts
- Online brand protection and SEO monitoring in Southeast Asia
- Typosquatting, cybersquatting, and other online threats to your IP in Southeast Asia