Helpdesk webinars feature a presentation and Q&A session with an ASEAN intellectual property and business expert. Click below to listen to the recordings of our previous webinars and learn more our upcoming ones.
This Webinar gave European SMEs all the necessary information on Brand protection in Singapore. The expert provided a basic understanding how to best protect your brand when expanding your European business into Singapore. This included a detailed understanding of how to protect your brand abroad, what a trade mark is, what it does and how you should use it within your wider business strategy. This includes all the details you need to know on trade mark registration - and its application requirements - as well as enforcement in case your IP rights get infringed. For EU SMEs interested in expanding into Singapore, this Webinar is a perfect first step to explore opportunities for sustainable internationalisation. The Webinar will conclude with a Q&A session.
This Webinar gave European SMEs all the necessary information on Industrial Design protection in Vietnam. The expert provided a basic understanding of the Industrial Design landscape in Vietnam, what an Industrial Design is, what it does and how you should use it within your wider business strategy. This included all the details you need to know on registration - and its application requirements - as well as enforcement in case your IP rights get infringed. For EU SMEs interested in expanding into Vietnams rapidly expanding industry, this Webinar is a perfect first step to explore opportunities for sustainable internationalisation.
Technology-intensive industries in China and in South-East Asia continue to experience rapid growth led by constant innovation. There are clear opportunities for European businesses to profit from these booming markets, but precautionary steps must be taken to meet the challenges that China and South-East Asia pose. The webinar provided practical advice to SMEs on how to safely operate in China and South-East Asia. The expert provided an overview of online IP protection tools in China and South-East Asia and offer some tips on how to build a comprehensive IP strategy for both regions. Practical case studies have been presented throughout the webinar.
The webinar provided practical advice to European SMEs related to geographical Indications as a tool for protecting EU food products, beverages and handicrafts in Vietnam. The expert provided an overview of how the current IP landscape in Vietnam relates to GI's, as well as expert tips and practical suggestions how EU SMEs expanding into Vietnam can make good use of it. Furthermore, practical case studies will be presented throughout the webinar. The presentation will introduce the South-East Asia IPR SME Helpdesk and relevant topics related to the GI protection in Vietnam, including an introduction to the GI concept and the GI scenario in Vietnam, the current relations between the EU and Vietnam concerning GIs (including the status of GIs under the EU-Vietnam FTA), followed by an overview of the procedure that EU GIs should follow to be protected in Vietnam, with some tips from the experience of EU GIs already protected in Vietnam.
Hosted by the EU-Malaysia Chamber of Commerce and Industry, EBN and the South-East Asia IPR SME Helpdesk, the Webinar "Expand your Business to Malaysia – Get Started and Explore the Opportunities" explored business opportunities for European SMEs interested in Malaysia. For 90 minutes, the Webinar has given an overview of existing opportunities specifically for European SMEs in Malaysia, a first approach to doing business - including how to set up your company - and practical advice ones you get going - including intellectual property rights.