South-East Asia IPR SME Helpdesk

Espresso IP 11 - Protecting Your Intellectual Property Rights on Trade Fairs in China and South-East Asia

In this podcast, Helpdesk colleague’s Yixin and Mitchel will talk you through protecting intellectual property rights on trade fairs. For many European SMEs, trade fairs is the first point of entry to enter the market in China or South-East Asia. However, without a proper IP strategy, this can also be the place where IP infringement is most likely to take place. Have a listen to this podcast to make sure you know exactly which steps to take to keep your IPR protected.

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