Bond. James Bond. A man of mystery and a very high-profile name in films. When protecting this highly classified name, Bond’s creators have consistently turned to brands’ best IP friend–trade marks, which protect the logos and symbols that identify products.
In this podcast, hosts Alexander Bayntun-Lees and Samuel Sabasteanski discuss the intellectual property laws governing trade marks in Vietnam and how to have infringers shakin’ (not stirred) in their boots.