South-East Asia IPR SME Helpdesk

SE Asian Nation Brand values

In December Brand Finance published its Nation Brands 2020 ranking, which measures countries' national branding. The report and rankings explain how a country positions and promotes itself, calculating the value of its Nation Brand. 100 countries are covered.  Broadly the data matches economic heft, but many countries punch above their economic weight where they have soft power. 

Further reading: 

https://ipkomododragon.blogspot.com/2021/01/se-asian-nation-brand-values.html

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