South-East Asia IPR SME Helpdesk

Singapore refuses protection for Ferrero Rocher shape and packaging

Given the season, chocolate is on IP Komodo's mind. It is also on the mind of the Intellectual Property Office of Singapore (IPOS). Ferrero, the chocolate company, had applied to register its product image as a trademarks (left - without wording). It was refused by IPOS for lack of distinctiveness.  The mark did not function as a trademark to indicate origin said IPOS.

Full article from Rouse Magazine