The relaxation of foreign investment restrictions and a growing, aspiring middle class have encouraged new players to enter Myanmar’s franchising industry in recent years. Previously, franchises in Myanmar predominantly operated in the food and beverage industry; however, in the last few years, the country has witnessed a growth spurt of franchise operations in the services and education sectors. While no official statistics are available on overseas franchises in the country, brands currently present in Myanmar include, among others, Best Western, Europcar, Gloria Jean’s Coffees, Gymboree, KFC, Krispy Kreme, Pingu’s English, and Swensen’s.
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