The South-east Asia IPR SME Helpdesk collaborated with the BELS+ project, funded by the European GNSS Agency under the European Union’s Horizon 2020, the EU Framework Programme for Research and Innovation, under grant agreement no. 776369, to organize a webinar on Intellectual Property Rights related to South-East Asia addressed to companies participating in the BELS+ project or interested in business with South-East Asia in the field of GNSS. To establish new business relations in South-East Asia, it is essential to learn key insights on Intellectual Property (IP) assets such as Trademarks, Patents, copyrights, etc.
Although the fashion, design and textile industries were initially developed in Europe and the United – States, these days it is an international and highly globalized sector, with garments often designed in one country, manufactured in another and then sold worldwide. Against this backdrop, emerging Asian countries are playing a key role in the production chain and as potential consumer markets. China and South – East Asia markets present both opportunities as manufacturing hubs and as maturing consumer markets but also some risks, as potential source of counterfeit merchandise. Thus, there are numerous opportunities for European businesses to benefit from these thriving markets.
What would you do if you know someone is using your Intellectual Properties (IP) without your authorization?
Will you take actions to enforce it, or risk losing one of your most important business assets? Noting that the South-East Asia region is a strong global manufacturing hub and a dynamic growing consumer market, it is not unusual for companies to encounter locally or regionally produced counterfeit goods and other IP infringement cases.
On 14 January 2019, Vietnam became the seventh country to ratify the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP). After going live, the new agreement has brought about a number of substantial changes to Vietnam’s Intellectual Property landscape, some of which took immediate effect on 14 January 2019. It concerns trade marks, patents for domain names, and IP enforcementand other topics.
How do these changes affect businesses?
The Madrid System enables streamlined multinational trade mark registration by filing a single international application with the national or regional IP office of a Madrid System member. The accession of Indonesia to the Madrid Protocol marked the 8th member of ASEAN to join the Union. It is considered a move that further reinforces ASEAN’s goal of strengthening IP protection throughout the region. Join the webinar with our expert speakers: Ms. Marta Bettinazzi – our IP Business Advisor and Ms. Vanja Kovacevic - Southeast Asia Director of Schmitt and Orlov Asia, to equip yourself with tips and recommendations on how to utilise the Madrid System to manage your Trade mark portfolio in 8/10 ASEAN countries (except for Malaysia and Myanmar).
After decades of constrained growth, Myanmar has now consistently been one of the fastest growing economies worldwide thanks to its continuous policy improvements. In terms of IPR protection, unfortunately, Myanmar’s legal framework for IPR is not yet up to international standards. The Webinar provided necessary information you need to know about Trade mark protection in Myanmar, alerting you about the changes in IP legislations including the recently-enacted Registration Act and the Draft Trademark Law, and advising you what you need to do to protect your trade marks – your business in Myanmar.
This Webinar gave European SMEs all the necessary information on trademark protection in the fashion and textile industry in Cambodia. The expert provided a basic understanding of the Trademark landscape in Cambodia, including registration - and its requirements - as well as enforcement in case your IP rights get infringed. For EU SMEs interested in expanding into Cambodia's rapidly expanding textile and fashion industry, this Webinar is a perfect first step to explore opportunities for sustainable internationalisation.
Jointly organised by EUMCCI and SEA IPR SME Helpdesk, during this free webinar key EU GDPR and IPR experts gave an overview of the new European Union General Data Protection Regulation (EU GDPR) and how it impacts any business in any country dealing with the EU, including Malaysia, since its enforcement date on the 25th of May 2018. Furthermore, practical advice was given on how to successfully comply with this regulation when doing business with an European country. A broader understanding was given, from a Malaysian perspective, on how this regulation affects the country/Malaysian companies and what measures can be done to fulfill it.
This Webinar gave European SMEs all the necessary information on Brand protection in Singapore. The expert provided a basic understanding how to best protect your brand when expanding your European business into Singapore. This included a detailed understanding of how to protect your brand abroad, what a trade mark is, what it does and how you should use it within your wider business strategy. This includes all the details you need to know on trade mark registration - and its application requirements - as well as enforcement in case your IP rights get infringed.
This Webinar gave European SMEs all the necessary information on Industrial Design protection in Vietnam. The expert provided a basic understanding of the Industrial Design landscape in Vietnam, what an Industrial Design is, what it does and how you should use it within your wider business strategy. This included all the details you need to know on registration - and its application requirements - as well as enforcement in case your IP rights get infringed. For EU SMEs interested in expanding into Vietnams rapidly expanding industry, this Webinar is a perfect first step to explore opportunities for sustainable internationalisation.