23 February 2016 Webinar - “Branding strategies in South-East Asia”
As the Helpdesk is intensifying its portfolio in the South-East Asia region, during the Breakfast Briefing webinar an overview of the Helpdesk services is provided. Regional IP experts are sharing their expertise and discuss Branding strategies for this boosting economic region, an area encompassing ten countries and more than 620 million inhabitants. Economically it represents the EU's 3rd largest trading partner outside Europe with growing volume of trade in goods and services.
The presentation is followed by a Q&A session.