Webinars

As the Helpdesk is intensifying its portfolio in the South-East Asia region, during the Breakfast Briefing webinar an overview of the Helpdesk services is provided. Regional IP experts are sharing their expertise and discuss Branding strategies for this boosting economic region, an area encompassing ten countries and more than 620 million inhabitants. Economically it represents the EU's 3rd largest trading partner outside Europe with growing volume of trade in goods and services.

The presentation is followed by a Q&A session.

During the webinar the South-East Asia IPR SME Helpdesk expert Mrs. Nguyen Thi Phi Nga discusses how IP can be integrated into the Free Trade Agreement (FTA). Mrs. Nguyen Thi Phi Nga explores examples of IP challenges that Vietnam may face whilst implementing the FTA. Also, it is explained how the country benefits from implementing the Agreement, for example how EVTA improves enforcement of IP rights and provides automatic protection of undisclosed data. 

The webinar focuses on but is not limited to these following topics:

Intangible assets such as inventions, designs and brands frequently represent over 50% of a business’ value, which are usually protected by intellectual property such as trade marks, patents and copyrights. Managing these assets strategically will help you capture the value of your IPR and could significantly increase the financial valuation of your business.

This webinar helps you understand the importance of Intellectual Property for your business by highlighting the following:

Trade secrets are a valuable and highly useful form of intellectual property right. It is strongly recommended that you take the adequate steps to protect them because trade secrets can ensure your business advantage over competitors.

21 May 2014 – Due Diligence – Dealing with Partners and Contracts in Southeast Asia

Nearly all businesses in all industries and sectors possess intellectual property (IP) assets such as patents and copyrights, which are extremely valuable for businesses. When doing business in Southeast Asia there are some important considerations you want to keep in mind when dealing with partners in Southeast Asia. Additionally, one of your most important tools to protect these assets in Southeast Asia are contracts.

For European businesses, technology transfer is often necessary to maximise the productive and profitable potential of operations in ASEAN countries, especially in Singapore, Thailand, Malaysia and Indonesia where competition in all sectors is rapidly increasing.

When it comes to IP, the best prevention is protection. However, it is equally important to enforce your rights assertively if they are infringed; failing to do so could irrevocably damage your reputation and blunt your competitiveness.