Bond. James Bond. A man of mystery and a very high-profile name in films. When protecting this highly classified name, Bond’s creators have consistently turned to brands’ best IP friend–trade marks, which protect the logos and symbols that identify products.
Patents protect what’s inside a device. Trade marks protect your logos and symbols. But what protects the shape of the device itself? That would be industrial designs, the IP responsible for the distinctive shapes and designs of iPods, Beats headphones, and Hummers.
Click on the topics on the right to learn about the DOs and DON'Ts of Intellectual Property in ASEAN by viewing the experiences of other European small and medium-sized enterprises. If you have an IP case which you would like to share with us please email email@example.com
The Helpdesk's series of 20-minute, interactive E-Learning Modules address various aspects of intellectual property in South-East Asia and how they are relevant to your business. Click on the following topics to learn more.