South-East Asia IPR SME Helpdesk

Top 20 IP Considerations when entering a new market

Intellectual property rights (IPR), as intangible assets, are a key factor in the competitiveness of European SMEs in the global economy. IP is a type of asset which incentivises innovation, and is particularly relevant to SMEs as they internationalise their business with third countries such as those in Southeast Asia. The loss of business, revenue, reputation and competitive advantage caused by IPR infringement affects EU SMEs both in Europe and in their core export markets while the inadequate protection of inventions and creations can jeopardise legitimate businesses.

This guide will walk you through the importance of an effective IP policy and provide you with an overview of the top 20 IP considerations in Southeast Asia, from identifying IP assets to preparing you to enforce your rights.