South-East Asia IPR SME Helpdesk

WEBINAR: ASEAN IPR SME Helpdesk Train-the-Trainer for the Enterprise Europe Network

WEBINAR: ASEAN IPR SME Helpdesk Train-the-Trainer for the Enterprise Europe Network Members

27 September 2013



Event Details:  


Event type:

Web-based seminar


Friday, 27 September 2013


10:30-11:45am (Brussels, GMT: +1) / 9:30-10:45am (London, GMT: 0) / 3:30-4:45pm (Jakarta, GMT: +6)


Your own computer


No charge




SME intermediary associations under Enterprise Europe Network (EEN).


Event Description:

The ASEAN IPR SME Helpdesk, in co-operation with the Enterprise Europe Network, is organising a special training session for Enterprise Europe Network members. During this webinar, participants will learn more about the IPR protection landscape in Southeast Asia in the context of market opportunities for the European SMEs that are considering doing business in or with that region.

During the session, ASEAN Helpdesk Team Leader, Simon Cheetham, will present an overview of the IP situation in Southeast Asia, and introduce the services available at the ASEAN Helpdesk for SMEs to effectively protect their IP. The presentation will be followed by a Q&A session and dialogue on IP issues in Southeast Asia affecting EU SMEs. During the session, Mr. Cheetham will touch on the following:

• What is IPR?
• Southeast Asia: an overview
• IPR in Southeast Asia
• The ASEAN IPR SME Helpdesk initiative
• The ASEAN Helpdesk's FREE services for EEN members
• How can the Helpdesk work with your organisation?

Join ASEAN IPR SME Helpdesk expert, Simon Cheetham, on Friday, 27 September 2013 for:

"ASEAN IPR SME Helpdesk Train-the-Trainer for the Enterprise Europe Network"

This free, 45-minute webinar presentation and 30 minute Q&A session on IPR protection in South-East Asian, on 27 September at 10.30am Brussels time (9.30am London, 3.30pm Indonesia) will take you through a range of practical, business oriented service offered by the ASEAN Helpdesk. Get valuable insights from our expert, and ask questions live throughout the webinar.



Agenda (Brussels time):



Welcome and introduction by the IPR SME Helpdesk team


Presentation by ASEAN IPR SME Helpdesk team leader, Simon Cheetham


Q&A session




More details to follow.


Speaker biography:

Name: Simon Cheetham
Firm: Erinyes International Ltd
Location: London, UK

Simon Cheetham is the Team Leader of the ASEAN IPR SME Helpdesk. He is an ASEAN IPR Enforcement expert with over 30 years' experience in commercial investigations, due diligence and IPR enforcement in South-East Asia and internationally. He has lived and worked in China and South-East Asia for over 17 years. He is also the Managing Director of ERINYES INTERNATIONAL LTD, a firm he founded to capitalise on his extensive experience of international investigations, loss prevention and enforcement work. He manages and directs the operations of the Company from Europe to the Far East.

Simon began his career with the Hong Kong Police, where he was responsible for the detection and prosecution of a wide variety of crimes. While in South-East Asia Simon was Chairman of the American Chamber of Commerce IP Committee. He has lectured frequently around the world on security issues and IPR and has served as a short-term expert at ASEAN Seminar in Singapore and a speaker on the topic of Famous Marks and IP protection between borders within ASEAN. He is fluent in English and Cantonese.


About webinars:


A webinar is a virtual web-based seminar which you can join from the comfort and convenience of your own office or home. Attending webinars can save you time and money, while still delivering key information and allowing for speaker-attendee interaction.

Please see our short 2-page Quick Start guide here for more information on Helpdesk Webinars, how they can help your business, and the simple registration process.



About the ASEAN IPR SME Helpdesk:

The ASEAN IPR SME Helpdesk is a European Commission co-funded project that provides free, practical, business advice relating to ASEAN IPR to European SMEs. To learn about any aspect of intellectual property rights in South-East-Asia, visit our online portal at For free expert advice on ASEAN IPR for your business, e-mail your questions to: You will receive a reply from one of the Helpdesk experts within five working days. The ASEAN IPR SME Helpdesk is jointly implemented by DEVELOPMENT Solutions, European Business Chamber of Commerce Indonesia and European Business Organisations Worldwide Network.


Practical Information

Friday, September 27, 2013 - 10:30 to 11:45



Webinar Session