Event type: Webinar
Date: 14 January 2020
Time: 10:00 (CET) - 17:00 (CST) - 16:00 (ICT)
The Madrid System, administered by WIPO, is a convenient and cost-effective solution for registering and managing trade marks worldwide. The system allows brand owners to protect their trade marks in up to 122 countries by filing one application, using one language (English, French or Spanish) and paying one set of fees. Recently Malaysia joined the Madrid system, with this addition expect Myanmar all SEA countries are member of the Madrid system.
This webinar features our experts Mr. Simon Cheetham, IP Expert of the China and SEA Helpdesks, and Mr. Eli Salis, IP Expert of the Latin America Helpdesk. Equip yourself with tips and recommendations on how to utilise the Madrid System to manage your trade mark portfolio when internationalising to China, SEA and Latin America.
10:00 – 10:05Introduction to the China, South-East Asia and Latin America Helpdesks and their services
10:05 – 10:15Importance of Trade mark protection when going abroad (China, SEA and Latin America)
10:15 – 10:35How to manage your Trade mark portfolio through the Madrid system?
10.35 – 10.45Case studies in China, SEA and Latin America
10:50 – 10:55Q&A session
10:55 – 11:00Closing