South-East Asia IPR SME Helpdesk

Webinar: Intellectual Property for SMEs - Protecting Your IP at Trade Fairs

With the advent of increasingly integrated global-value chains and the continuous drive to innovate, trade fairs have become one of the most important and most efficient instruments for accessing new markets worldwide. Although attending a trade fair or exhibition can reap substantial benefits, SMEs should be aware of the possible risks for their Intellectual Property protected -or protectable- creations, products and services that are implied. 

In this context, EEIA (the European Exhibition Industry Alliance, a cooperation between the European Members of UFI - the Global Association of the Exhibition Industry - and the Members of EMECA - the European Major Exhibition centres Association) and the International IP SME Helpdesks join forces to carry out a unique webinar that will provide an overview of Intellectual Property protection strategy for EU SMEs specifically on how to be ready before, during and after a trade fair or exhibition in China, South-East Asia and Latin-America.

During this online training attendees will have the chance to get a concrete understanding of all any EU SME needs to know on this topic through true-story based examples, tips and tricks, and tailored-made answers to their enquiries.


EEIA & Internaltional IP Helpdesks Experts: 

  • BARBARA WEIZSÄCKER joined EMECA in 2012 as Secretary General and also acts as Secretary General for the European Exhibition Industry Alliance in Brussels. Before, she was Public Affairs Director at Messe Frankfurt. Starting in 2005, she has developed the prevention and enforcement service “Messe Frankfurt against Copying”.
  • DR. JOERG-MICHAEL SCHEIL is a partner of SNB Law and chief representative of the firm’s Shanghai Office since 1999 and the Ho Chi Minh City Branch since 2012. He studied law and sinology at the University of Göttingen and Chinese law at the East China Institute of Politics and Law. He advises mainly European industrial clients on a broad range of IP issues.
  • DR. PATRICIA COVARRUBIA is a Venezuelan qualified lawyer, academic, author and commentator in IP Law. She is Lecturer in Law at the University of Buckingham, UK. She has an LLM in European Law from Southampton, UK and a PhD from Brunel, UK. From 1993 to 1999 she worked as a lawyer in Venezuela.


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Practical Information

Monday, February 17, 2020 - 17:00 to 18:00
  • Online
  • Belgium



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South-East Asia - China - Latin America IPR SME Helpdesk