South-East Asia IPR SME Helpdesk

Webinar: Intellectual Property Strategies for European Small Businesses Working in/with South-East Asia - 25 April 2013



Event Details:

Event type:

Web-based seminar


Thursday, 25 April 2013


10:30-11:45am (Brussels, GMT: +1) / 9:30-10:45am (London, GMT: 0) / 3:30-4:45pm (Jakarta, GMT: +6)


Your own computer


No charge




Small and Medium-sized enterprises (Less than 250 employees) or SME intermediary associations from the European Union only

In this webinar:

With an increasingly skilled workforce and attractive business environment, more and more European companies are expanding into the ASEAN region. To make the most of the opportunities available, European small and medium-sized enterprises (SMEs) need to ensure their intellectual property rights (IPR) are protected and enforceable in the ASEAN countries they conduct business with.

This webinar will introduce the IPR landscape in the ASEAN region, identify the potential pitfalls for European businesses and describe fundamental measures your company should take to protect its innovations and competitive edge. The topics you will learn about include:

  • The cornerstones of IPR protection in the ASEAN region
  • Assessing and protecting your IP on a limited budget
  • Avoiding the IPR pitfalls in ASEAN countries
  • Free support services available for European businesses

Join ASEAN IPR SME Helpdesk experts, Simon Cheetham and Patrice Vidon on Thursday, 25 April 2013 for:

"Intellectual Property Strategies for European Small Businesses Working in/with South-East Asia"

This free, 45-minute webinar presentation and 30 minute Q&A session on Thursday, 25 April 2013 at 10.30am Brussels time (9.30am London, 3.30pm Jakarta, Indonesia) will take you through a range of simple, cost-effective measures to protect your intellectual property and your business in the ASEAN region. Get valuable insights from our expert, and ask questions live throughout the webinar.

Agenda (Brussels time):


Welcome and introduction by the IPR SME Helpdesk team


Presentation by ASEAN IPR SME Helpdesk expert, Simon Cheetham


Q&A session


Please click here to register.

Speaker biography:

Name: Simon Cheetham
Firm: Erinyes International Ltd
Location: London, UK

Simon Cheetham is the Team Leader of the ASEAN IPR SME Helpdesk. He is an ASEAN IPR Enforcement expert with over 30 years' experience in commercial investigations, due diligence and IPR enforcement in South-East Asia and internationally. He has lived and worked in China and South-East Asia for over 17 years. He is also the Managing Director of ERINYES INTERNATIONAL LTD, a firm he founded to capitalise on his extensive experience of international investigations, loss prevention and enforcement work. He manages and directs the operations of the Company from Europe to the Far East.

Simon began his career with the Hong Kong Police, where he was responsible for the detection and prosecution of a wide variety of crimes. While in South-East Asia Simon was Chairman of the American Chamber of Commerce IP Committee. He has lectured frequently around the world on security issues and IPR and has served as a short-term expert at ASEAN Seminar in Singapore and a speaker on the topic of Famous Marks and IP protection between borders within ASEAN. He is fluent in English and Cantonese.

About webinars:

A webinar is a virtual web-based seminar which you can join from the comfort and convenience of your own office or home. Attending webinars can save you time and money, while still delivering key information and allowing for speaker-attendee interaction.

Please see our short 2-page Quick Start guide here for more information on Helpdesk Webinars, how they can help your business, and the simple registration process.

About the ASEAN IPR Helpdesk:

The ASEAN IPR SME Helpdesk is a European Commission co-funded project that provides free, practical, business advice relating to ASEAN IPR to European SMEs. To learn about any aspect of intellectual property rights in South-East-Asia, visit our online portal at For free expert advice on ASEAN IPR for your business, e-mail your questions to: You will receive a reply from one of the Helpdesk experts within five working days. The ASEAN IPR SME Helpdesk is jointly implemented by DEVELOPMENT Solutions, European Business Chamber of Commerce Indonesia and European Business Organisations Worldwide Network.

Be the first to hear about upcoming ASEAN IPR SME Helpdesk webinars and events by following us on:

Practical Information

Thursday, April 25, 2013 - 10:30 to 11:45



Webinar Session