South-East Asia IPR SME Helpdesk

Webinar: "The Role of Local Experts in Protecting Your IP in South-East Asia"

The Role of Local Experts in Protecting Your IP in South-East Asia,


13 July 2016


Event Details:  


Event type:



Wednesday, 13 July 2016


10:30 – 11:30  (Brussels, GMT: +1) / 15:30 – 16:30 (Ho Chi Minh, GMT: +6)


Your own computer


No charge




Small and Medium-sized enterprises (Less than 250 employees) or SME intermediary associations from the European Union only



Event Description:


This webinar will focus on the role of local experts whilst protecting your intellectual assets in South-East Asian countries. During the presentation we question the added value of incorporating expert advice by highlighting the IP management activities that require expert support. 

During the webinar you can expect:


  • Overview of the possibilities to involve local experts to the implementation of IP Strategy
  • Advantages and safeguards of using local experts
  • Benefits for EU SMEs - Practical case studies
  • Key Takeaways 


Join the South-East Asia IPR SME Helpdesk expert Mr. Somboon Earterasarun on Wednesday, 13 July 2016 for:


“The Role of Local Experts in Protecting Your IP in South-East Asia”

This is a free of charge 45-minute web-based presentation, followed by a 15-minute live Q&A session on Wednesday, 13 July 2016 at 10:30am Brussels time (15:30pm Ho Chi Minh time).


Get valuable insights from our expert, ask questions live throughout the webinar and receive expert response to all of your questions during the Q&A session!


Agenda (Brussels time):



Welcome and introduction by the IPR SME Helpdesk team


Presentation by the South-East Asia IPR SME Helpdesk expert Mr. Somboon Earterasarun 


Q&A session


Register for this webinar HERE.


Expert bios:


Mr. Somboon Earterasarun 

Somboon serves as the Director of the Tilleke & Gibbins’ Jakarta office. He has extensive experience handling a diverse range of IP matters across a multitude of Southeast Asian countries, particularly Indonesia. Somboon is well known for his vast knowledge of IP protection and he has presented on the topic to numerous organizations based in ASEAN. He is also an expert in formulating strategies for the successful management of worldwide trade mark portfolios as well as employing customized techniques for protecting and enforcing clients’ trade mark rights on a global basis. He specializes in international trade mark registrations, licensing, assignments, copyright recordal, software recordal, and in reviewing and constructing distributorship contracts.

Somboon represents several giant Thai companies (private and public) in investing and protecting their trade marks in both domestic and overseas markets. He also devotes much time to teaching Thai entrepreneurs about the importance of intellectual property rights. Somboon is an active member of the Intellectual Property Association of Thailand (IPAT), the Association of European Trade Mark Owners (MARQUES), ASEAN Intellectual Property Association (AIPA), and Asian Patent Attorneys Association (APAA), and is a qualified Patent Agent certified by the Department of Intellectual Property. Somboon joined the Helpdesk network in November 2013.


About webinars:

A webinar is a virtual web-based seminar which you can join from the comfort and convenience of your own office or home. Attending webinars can save you time and money, while still delivering key information and allowing for speaker-attendee interaction.


About the South-East Asia IPR SME Helpdesk:

The South-East Asia IPR SME Helpdesk is a European Union co-funded project that provides free, practical, business advice relating to ASEAN IPR to European SMEs. To learn about any aspect of intellectual property rights in South-East-Asia, visit our online portal at For free expert advice on South-East Asia IPR for your business, e-mail your questions to: You will receive a reply from one of the Helpdesk experts within three working days. The South-East Asia IPR SME Helpdesk is jointly implemented by DEVELOPMENT Solutions, European Union Chamber of Commerce in Vietnam, Thai European Business Association & European Business Network.


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Practical Information

Wednesday, July 13, 2016 - 10:30 to 11:30



Webinar Session