South-East Asia IPR SME Helpdesk

Webinar: Vietnam - ICT Trend and How to successfully enter the market

This webinar, from the South-East Asia webinar series, will be held in collaboration with Sociedade Portuguesa de Inovação (SPI Portugal) who are in-charge in CUBE IN project


Would you like to find out more about how to successfully enter the Vietnamese market? That and more about the main ICT trends will be the topics of our first speaker, Mr. Thomas Zagler. In the second half of our webinar, our second speaker, Dr. Marta Bettinazzi, will share more about the IPR concerns in Vietnam also with a focus on the ICT sector.


Speakers' Biography:

Thomas Zagler

- Founder and CEO at Encore International Business-Services Pte. Ltd.

Born in Vienna/Austria, Thomas works and lives for more than 25 years in Vietnam. Initially arriving on a technical assignment, he soon built his first international business from a US$ 30k start-up to a $ 10M p.a. corporation within its first three years. More recently, he directed the Vietnamese arm of a German Multinational Company in the BPO and software development fields, nearly tripling its revenue, while at the same time improving cost-efficiency by 15- 20% year after year. Thomas owns an international consulting firm with a primary focus on investment in the EU and Vietnam, assisting new investors in establishing accurate cost projections and business plans, selecting suitable locations, securing business licenses and government grants, and forming support networks. He also advises a select number of international private clients on strategic leadership matters and helps top executives of different organizations develop dynamic management systems.


Marta Bettinazzi

- IP Business Advisor at the South-East IPR SME Helpdesk

Marta Bettinazzi is the new IP Advisor of the South-east Asia IPR SME Helpdesk project located in Ho Chi Minh City. Marta is in charge of delivering IPR trainings across South-east Asia, advising European SMEs on enquiries related to South-east Asia. Marta holds a Master Degree in Law from the University of Pavia (Italy) and a Ph.D in Roman Law and European legal culture from the Universities of Pavia and Saarbrücken (Germany). She has also completed an LLM program in European and International Law at the Europa Institut in Saarbrücken (Germany), specializing in European Economic Law and IPR. Previously she worked as lawyer in a law firm in Milan, and before that as a post doc researcher at the University of Pavia. 


>> Watch the webinar recording and the PPT


Practical Information

Wednesday, January 22, 2020 - 06:30 to 07:30
  • Online
  • Portugal



Webinar Session
Event activity:
Event source:


South-East Asia IPR SME Helpdesk and Sociedade Portuguesa de Inovação