South-East Asia IPR SME Helpdesk

Brand protection and control amid retail frenzy: Are you ready?

In house teams get stretched as opportunity and risk grow exponentially

 The good old days 

 Ten years ago, the retail calendar was simple. Black Friday and Cyber Monday in the US, dominated the worldwide rankings with offline sales. How things have changed. The centre of gravity has moved east and online. 11.11 in China now dominates. This year Alibaba alone hit USD74bn in sales, utterly dwarfing last year’s USD18bn across Thanksgiving weekend from all retail sales in the US. 

Further reading: 

https://rouse.com/insights/news/2020/brand-protection-and-control-amid-retail-frenzy-are-you-ready

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