South-East Asia IPR SME Helpdesk

ASEAN IPR SME Helpdesk Project Launch - Brussels, 29 April 2013

ASEAN IPR SME Helpdesk – Project Launch


Event Details:  


Event type:

Project Launch


Monday, 29 April 2013




Hotel SILKEN Berlaymont, Boulevard Charlemagne 11 -19, 1000 Brussels, Belgium





Event Description:


Building on the achievements of the China IPR SME Helpdesk, the recently established ASEAN IPR SME Helpdesk provides free, practical first-line IPR advice and services to European SMEs working in or with the ASEAN region (target countries include: Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand, and Viet Nam). The project aims to enable European SMEs to make the best IPR decisions for their business, and ensure that the creativity and innovation that SMEs bring to the marketplace remain a cornerstone of European competitiveness. The Helpdesk’s business-focused advice is disseminated through our online portal, helpline services, training workshops and seminars, webinars, and published materials.

The stakeholders of the ASEAN IPR SME Helpdesk include members of European industry associations, European associations, the Enterprise Europe Network, and members of other projects of the Competitiveness and Innovation Framework Programme (CIP), to name a few. This launch event will detail the project's exciting plans for the remainder of 2013.




13:45     Registration


14:00     Introduction and Outlook

Didier Herbert, Director, Directorate for Enterprise Competitiveness, Industry and Growth Policies, the European Commission Directorate-General Enterprise and Industry


14:15     Commission Approach to IPR in ASEAN Countries (title tbc)

Anders Jessen, Head of Unit, Unit of Intellectual Property & Public procurement, the European Commission Directorate-General Trade

 14:30     ASEAN IPR SME Helpdesk

·         Presentation of the 2013 Annual Work Plan (AWP)

·         Q&A

 15:00     Coffee break

 15:15     South-East-Asia - IPR Landscape for EU SMEs

·         Presentation of the most common issues faced by EU SMEs in the ASEAN region

·         Q&A

 15:50     Closing Words


Speaker biography:








About the ASEAN IPR SME Helpdesk:


The ASEAN IPR SME Helpdesk is a European Commission co-funded project that provides free, practical, business advice relating to ASEAN IPR to European SMEs. To learn about any aspect of intellectual property rights in South-East-Asia, visit our online portal at For free expert advice on ASEAN IPR for your business, e-mail your questions to: You will receive a reply from one of the Helpdesk experts within five working days. The ASEAN IPR SME Helpdesk is jointly implemented by DEVELOPMENT Solutions, European Business Chamber of Commerce Indonesia and European Business Organisations Worldwide Network.

Practical Information

Lunes, Abril 29, 2013 - 14:00 to 17:00



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