South-East Asia IPR SME Helpdesk

Case Study: The Sweet Flavour of Chupa Chups’ Success

“Stop smoking, start sucking” is a well-known slogan of “Chupa Chups”, a popular lollipop and confectionery brand originally founded by Enric Bernat in 1958 and presently owned by Perfetti Van Melle S.p.A.

The trademark “Chupa Chups” has been used and registered in many countries around the world. In Thailand, however, Enrique Bernat F., S.A. (the former owner) discovered that similar marks (as shown below right) had been filed for “Candy”, in class 30 by Thai company, European Food Public Co., Ltd., which is also in the confectionery and snack industry.

Further reading: 

http://www.iplink-asia.com/articles/237

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