As an European SME doing business in South-East Asia, protecting your intellectual property rights (IPR) in these markets is essential to business success. Industrial rights protection can be a valuable asset to businesses. The success of a product or service is usually influenced by its visual appearance, where aesthetic appeal is one of the critical factors influencing consumer decisions. It is important for owners of industrial designs to draw up a protection strategy which coheres with the business strategy for the product or service in question.
Copyright is an intellectual property right (IPR), which entitles the owners of literary and artistic works to a set of exclusive rights over their works. These rights include copying, translating, adapting and altering, communicating and performing to the public, distributing, renting and lending copies of the copyrighted works. Well protected copyrights are essential for successful operation for many business sectors, including creating industries and computer gaming.
This guide walks you through registration processes and strategies for effective copyright protection across Southeast Asia.
A patent is an exclusive right granted for the protection of new inventions, which are products or processes offering new technical solutions or providing new ways of doing something. Obtaining patent protection is a crucial aspect of business in the modern global economy. Increasingly, the economic strength and growth potential of a company is being assessed by its patent portfolio. This guide highlights the differences in patents and patent protection throughout the ASEAN region.
This guide provides you with an overview of the different types of patents, the patent application process and how to enforce your rights in case of an infringement in the various ASEAN countries.
Given the increasing prominence and attractiveness of the South-East Asia market, it is advisable that trade mark owners give these countries serious consideration, even if you do not have immediate plans to expand into the region. A rapid rise in disposable income has signalled a shift whereby local businesses in South-East Asia are now steadily increasing their product mix in order to meet the growing demands of a rising middle class. It is increasingly common for local Southeast Asian businesses to look to Europe for "inspiration", a trend that could easily lead to imitation of products branded and/or developed there. Many European trade mark owners are confronted with this harsh reality too late, and only when their branding has been copied or registered to local parties. This guide walks you through an overview of trade marks, how to apply for them, legislative differences between South-East Asia countries, and how to enforce your rights in case of an infringement.
Nearly all businesses in all industries and sectors possess trade secrets. Trade secrets are a highly valuable and useful form of intellectual property right (IPR).
Trade secrets encompass manufacturing and industrial secrets as well as commercial secrets, and may include technical knowhow, new products or business models, business operation manuals, recipes and formulae, customer and supplier information, or special techniques uniquely and confidentially employed by a business in the development of a product or service, all of which are closely guarded by the companies in question.
Transfer of Technology to South-East Asia - Updated in 2019
Many European companies who come to Southeast Asia are often willing to ‘transfer’ some of their technologies and designs to local subsidiaries of European firms, joint-venture partners, or local manufacturing and service companies. One of the challenges facing European companies coming to Southeast Asia to do so is devising creative solutions to minimize the risk to their intellectual property associated with technology transfers.
This publication provides a step by step guide to European firms looking to move to Southeast Asia, how to assess the ASEAN IPR landscape and a checklist of how to effectively create an IP strategy.