South-East Asia IPR SME Helpdesk

General IP Guides

Guide to Geographical Indications (GI) in South-East Asia

Geographical Indications (GIs), confer protection to signs, generally names of territories, which identify goods with distinctive characteristics, quality or reputation directly linked to its geographical origin. With great potential as an economic and marketing tool for competing in existing and new markets, GIs are a powerful Intellectual Property Right (IPR) that enables producers to distinguish their products from similar products in the market while to provide consumers with a guarantee on their true geographical origin. European GIs are being increasingly appreciated in SEA countries, by local producers willing to also develop GIs for their own origin products as well as by consumers who generally consider European products to be of high quality, which opens up a wide range of attractive opportunities for European GIs in SEA markets.

This Guide provides you with a complete and practical overview of the different legal approaches in SEA countries regarding GIs, what type of protection you can have for your GI, how you can apply for registration, what you shall include on the application, how long the process may last and how long your GI may be protected, as well as how to enforce your GI rights in case of an infringement.

Guide on Industrial Designs Protection in South-East Asia

As an European SME doing business in South-East Asia, protecting your intellectual property rights (IPR) in these markets is essential to business success. Industrial rights protection can be a valuable asset to businesses. The success of a product or service is usually influenced by its visual appearance, where aesthetic appeal is one of the critical factors influencing consumer decisions. It is important for owners of industrial designs to draw up a protection strategy which coheres with the business strategy for the product or service in question.

Guide to Copyright Protection in South-East Asia

Copyright is an intellectual property right (IPR), which entitles the owners of literary and artistic works to a set of exclusive rights over their works. These rights include copying, translating, adapting and altering, communicating and performing to the public, distributing, renting and lending copies of the copyrighted works. Well protected copyrights are essential for successful operation for many business sectors, including creating industries and computer gaming.

This guide walks you through registration processes and strategies for effective copyright protection across Southeast Asia.

Patent Protection in South-East Asia

A patent is an exclusive right granted for the protection of new inventions, which are products or processes offering new technical solutions or providing new ways of doing something. Obtaining patent protection is a crucial aspect of business in the modern global economy. Increasingly, the economic strength and growth potential of a company is being assessed by its patent portfolio. This guide highlights the differences in patents and patent protection throughout the ASEAN region.

This guide provides you with an overview of the different types of patents, the patent application process and how to enforce your rights in case of an infringement in the various ASEAN countries.

South-East Asia IPR SME Helpdesk Guide to Trade Mark Protection in South-East Asia Countries - Updated in 2019

Given the increasing prominence and attractiveness of the South-East Asia market, it is advisable that trade mark owners give these countries serious consideration, even if you do not have immediate plans to expand into the region. A rapid rise in disposable income has signalled a shift whereby local businesses in South-East Asia are now steadily increasing their product mix in order to meet the growing demands of a rising middle class. It is increasingly common for local Southeast Asian businesses to look to Europe for "inspiration", a trend that could easily lead to imitation of products branded and/or developed there. Many European trade mark owners are confronted with this harsh reality too late, and only when their branding has been copied or registered to local parties. This guide walks you through an overview of trade marks, how to apply for them, legislative differences between South-East Asia countries, and how to enforce your rights in case of an infringement.

South-East Asia IPR SME Helpdesk Guide on Trade Secrets - Protecting your Trade Secret in South-East Asia - Updated in 2019

Nearly all businesses in all industries and sectors possess trade secrets. Trade secrets are a highly valuable and useful form of intellectual property right (IPR).

Trade secrets encompass manufacturing and industrial secrets as well as commercial secrets, and may include technical knowhow, new products or business models, business operation manuals, recipes and formulae, customer and supplier information, or special techniques uniquely and confidentially employed by a business in the development of a product or service, all of which are closely guarded by the companies in question.