South-East Asia IPR SME Helpdesk

ASEAN, China and MERCOSUR IPR SME Helpdesks Stakeholder Meeting


ASEAN, China and MERCOSUR IPR SME Helpdesks Stakeholder Meeting,

Brussels, 19 November 2014


 Event Details:  

Event type:

Stakeholder meeting


Wednesday, 19 November 2014




  Martin’s Hotel

  80 Boulevard Charlemagne, Schuman, Bruxelles, Belgium


Event Description:

The ASEAN, China and MERCOSUR IPR SME Helpdesks offer a globally unparalleled free service for SMEs and intermediaries from the EU. The first-line advice, information and training on the management and protection of intellectual property rights supplied by the Helpdesks to thousands of SMEs has helped these European businesses prepare for IP challenges in world’s strongest growth markets.

The Helpdesks are organising our annual Stakeholder Meeting in Brussels. The event will give you the opportunity to see how our services help businesses internationalise while protecting their business assets. It will also allow you to have your say on the Helpdesks and what can be done to improve the services they offer in terms of the support to businesses and collaboration with partner organisations and experts.

Please find the relevant details below.




15:00 – 15:20


15:20 – 15:30

Opening remarks
The mission and progress of the joint Helpdesk project will be discussed.

15:30 – 16:00

China HD: Key achievements and Best Practices
As the first Helpdesk addressing IP outside the EU, the China HD continues to innovate, providing top quality advice on China IPR to European SMEs.

16:00 – 16:30

ASEAN HD presentation: Key achievements and Best Practices
The ASEAN HD has successfully introduced a comprehensive package of services that address the separate IPR systems of 10 countries. As Southeast Asia continues to formally integrate, the ASEAN HD will play a key role in helping those SMEs which are aiming at doing business in multiple ASEAN member states.

16:30 – 16:45

Coffee Break

16:45 – 17:15

MERCOSUR HD presentation: Key achievements and Best Practices
The Latin American region offers a business environment that differs markedly in its institutional background to the Asia-Pacific region. This section of the Helpdesks has been the last to be introduced and looks forward to considerable expansion and integration into the European business network that operates in the region.

17:15 – 17:35

Guest speakers
Experts, partners and SMEs who have worked alongside the Helpdesks and have been integral to its development will share their views.

17:35 – 18:05

Discussion and Q&A
Participants will have the opportunity to put their questions to the project team from each Helpdesk as well as share their view with other stakeholders.

18:05 – 18:15

Closing remarks

18:15 – 19:00

Networking session
Refreshments will be provided



Please RSVP with you name, organisation/company name and contact details to: by 14 November 2014.


About the ASEAN IPR SME Helpdesk:

The ASEAN IPR SME Helpdesk is a European Union co-funded project that provides free, practical, business advice relating to ASEAN IPR to European SMEs. To learn about any aspect of intellectual property rights in South-East-Asia, visit our online portal at For free expert advice on ASEAN IPR for your business, e-mail your questions to: You will receive a reply from one of the Helpdesk experts within five working days. The ASEAN IPR SME Helpdesk is jointly implemented by DEVELOPMENT Solutions, European Business Chamber of Commerce Indonesia and European Business Organisations Worldwide Network.


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Practical Information

Mercoledì, Novembre 19, 2014 - 15:00 to 19:00



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