The ASEAN Festival of Business is the UK-ASEAN Business Council’s tribute to the world’s most exciting and fastest growing single market – ASEAN! The Festival will consist of companies describing their experiences in ASEAN and why their business works in the region. They will also provide advice and guidance on individual business journey.
You will hear about the different strengths between each of ASEAN’s 10 dynamic markets and which is best as an entry point into the region, where to set up and how to do it.
Understanding the different cultures and business etiquette is a key tool and so there will also be trade teams of the ASEAN Embassies and High Commissions present to inform you about the business culture in their markets. The Helpdesk expert Robert Furneaux will also deliver a presentaion at the event entitled 'Know before you go', exploring how to protect your IP when investing in ASEAN.
09.00 Registration, coffee and networking
Ross Hunter – Executive Director, UK-ASEAN Business Council
09.30 Keynote address – The size of the ASEAN prize
Describing ASEAN’s political climate and highlighting the region’s huge economic potential.
H.E. Ambassador Nguyen Van Thao - Vietnamese Ambassador to the UK
09.50 What does the ASEAN consumer want?
Analysis of the current ASEAN consumer trends and how UK companies can market to 630milion people and its growing affluent middle class.
An Hodgson, Income and Expenditure Manager - Euromonitor
10.20 Connecting the ASEAN dots
ASEAN trade teams from the Embassies in London will deliver ASEAN Business Pocket Guides
with the latest opportunities in their markets and ready to answer your export questions.
Indonesia, Malaysia, Thailand, The Philippines, Vietnam
11.15 Coffee and networking
11.35 How UK Trade & Investment can ease you into ASEAN
Looking at the support available from this incredible resource for UK companies exporting to the 6th largest economy in the world.
Damien Roberts, ASEAN Regional Manager – UK Trade & Investment
11.45 Financing your ASEAN transition
Louis Taylor, Chief Executive Officer – UK Export Finance
Essential listening on how to share the risks of export finance from Louis Taylor CEO of UKEF and the former CEO of Standard Chartered – Vietnam, Cambodia and Laos.
12.10 Know before you go
How to protect your Intellectual Property exporting or investing in ASEAN.
Southeast Asia IPR SME Helpdesk
12.30 UK success in ASEAN!
Quench your thirst and hear from a brilliant UK success story in ASEAN. An experienced panel will then focus on business etiquette, cultural nuances and digital differences UK companies need to be aware of.
Ian Hall, Director - Brunty’s Cider
Mark Jackson, Publisher – Asia Life
ASEAN Young Professionals Association
There will be an opportunity to arrange 1-2-1 meetings with the speakers after the event.