South-East Asia IPR SME Helpdesk

ASEAN Festival of Business, Liverpool, UK, 22 June 2016,

Event Details:   


Event type:



22 June, 2016


09:00 – 13:00


Liverpool, UK



Event partner:

UK ASEAN Business Council


EU SMEs, EU Intermediaries, IP stakeholder


Free Of Charge (first come, first served)


Event Description:



The ASEAN Festival of Business is the UK-ASEAN Business Council’s tribute to the world’s most exciting and fastest growing single market – ASEAN! The Festival will consist of companies describing their experiences in ASEAN and why their business works in the region. They will also provide advice and guidance on individual business journey.

You will hear about the different strengths between each of ASEAN’s 10 dynamic markets and which is best as an entry point into the region, where to set up and how to do it.

Understanding the different cultures and business etiquette is a key tool and so there will also be trade teams of the ASEAN Embassies and High Commissions present to inform you about the business culture in their markets. The Helpdesk expert Robert Furneaux will also deliver a presentaion at the event entitled 'Know before you go', exploring how to protect your IP when investing in ASEAN.



09.00 Registration, coffee and networking

09.25 Welcome

Ross Hunter – Executive Director, UK-ASEAN Business Council

09.30 Keynote address – The size of the ASEAN prize

Describing ASEAN’s political climate and highlighting the region’s huge economic potential.

H.E. Ambassador Nguyen Van Thao - Vietnamese Ambassador to the UK

09.50 What does the ASEAN consumer want?

Analysis of the current ASEAN consumer trends and how UK companies can market to 630milion people and its growing affluent middle class.

An Hodgson, Income and Expenditure Manager - Euromonitor

10.20 Connecting the ASEAN dots

ASEAN trade teams from the Embassies in London will deliver ASEAN Business Pocket Guides

with the latest opportunities in their markets and ready to answer your export questions.

Indonesia, Malaysia, Thailand, The Philippines, Vietnam

11.15 Coffee and networking

11.35 How UK Trade & Investment can ease you into ASEAN

Looking at the support available from this incredible resource for UK companies exporting to the 6th largest economy in the world.

Damien Roberts, ASEAN Regional Manager – UK Trade & Investment

11.45 Financing your ASEAN transition

Louis Taylor, Chief Executive Officer – UK Export Finance

Essential listening on how to share the risks of export finance from Louis Taylor CEO of UKEF and the former CEO of Standard Chartered – Vietnam, Cambodia and Laos.

12.10 Know before you go

How to protect your Intellectual Property exporting or investing in ASEAN.

Southeast Asia IPR SME Helpdesk

12.30 UK success in ASEAN!

Quench your thirst and hear from a brilliant UK success story in ASEAN. An experienced panel will then focus on business etiquette, cultural nuances and digital differences UK companies need to be aware of.

Ian Hall, Director - Brunty’s Cider

Mark Jackson, Publisher – Asia Life

ASEAN Young Professionals Association

13.30 Close

There will be an opportunity to arrange 1-2-1 meetings with the speakers after the event.




Expert Bio:


Robert is a dual-qualified intellectual property solicitor and registered trade mark attorney. He covers all aspects of intellectual property specialising in portfolio management and has experience in both contentious and non-contentious matters. His particular specialisation within IP is managing trade mark and design portfolios.

Before founding Sipara, Robert headed the trade mark group at a large UK-based IP firm where he was responsible for much of the firm’s work in this field throughout Asia. Robert has established an excellent reputation acting for IP holders before the UK IP Office and the EU trade marks Office (OHIM) and has appeared before the Appointed Person and appealed cases from OHIM’s Board of Appeal to the European General Court. He previously worked in the Middle East acting for international brand owners in anti-counterfeiting actions and advised Middle East-based companies on IP protection outside of the region. Robert also has a wealth of experience in Southeast Asia and has been involved in a wide variety of IP issues in the region. Robert has particular expertise in the retail, FMCG, entertainment, publishing and pharmaceutical industries along with an in-depth experience of IP registration and enforcement in Asia and the Middle East. He particularly relishes the challenge of rationalising IP portfolios to cut waste and deliver more value. Robert is listed as a Notable practitioner by Chambers & Partners and is a Recommend Lawyer in Legal 500. Robert joined the Helpdesk network in January 2014.


About the South-East Asia IPR SME Helpdesk:

The South-East Asia IPR SME Helpdesk is an European Union co-funded project that provides free, practical, business advice relating to SEA IPR to European SMEs. To learn about any aspect of intellectual property rights in South-East-Asia, visit our online portal For free expert advice on South-East Asia IPR for your business, e-mail your questions You will receive a reply from one of the Helpdesk experts within three working days. The South-East Asia IPR SME Helpdesk is jointly implemented by DEVELOPMENT Solutions, European Chamber of Commerce in Vietnam, Thai European Business Association & European Business Network.



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Practical Information

Mercoledì, Giugno 22, 2016 - 09:00 to 13:30



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