South-East Asia IPR SME Helpdesk

China IPR and ASEAN IPR Conference, Brussels, 29 October 2013

IPR China and IPR ASEAN Conference

Brussels, 29 October 2013


Event Details:  


Event type:



Tuesday, 29 October 2013


13.00 – 19.00







Event Description:


The ASEAN IPR SME Helpdesk partnered with Agoria to co-organise a training event for European SMEs during the IPR China and IPR ASEAN Conference. China and ASEAN Helpdesk experts, Simon Cheetham and Joao Miranda de Sousa will discuss the importance of IPR protection in Southeast Asia and China by providing practical, business-focused IP advice for doing business in the region. You will learn more about the IP landscape in the Asian region (China and ASEAN countries), including IPR protection strategies and relevant case studies as well as the free services available for SME from the Helpdesks. There will be opportunity to participate in private, one-on-one consultations with the experts.




13:30 – 14:00


14:00 – 14:10

Welcome word on behalf of all organizers by Francis Walschot, Director Regulations & Standardization, Agoria

14:10 – 15:40

Presentation with updated information on IPR protection in China and in Asean countries with a focus on Trade mark registration, protection and litigation in China by Simon Cheetham and Joao Miranda de Sousa, European Commission IPR China SME Helpdesk experts

15:40 – 16:00

Coffee & Tea Break

16:00 – 16:20

Testimonial by Fred Liu, Lawyer, Barco China

16:20 – 16:40

Testimonial by Marc Messely, Group Industrial Property Manager, Bekaert

16:40 – 16:50

Closing Word by René Branders, President of Agoria International IPR Work Group

16:50 – 18:00

Networking drinks

In parallel

16:50 – 19:00


Free individual ‘Clinical’ advice session with the two IPR China and Asean experts - 20 minutes for each of the pre-registered companies with one specialist. Attention - Policy for the free individual ‘Clinical’ advice: First In, First Served – this individual ‘Clinical’ advice is available only to the first 12 earliest registered companies who request for free ‘Clinical’ advice session. Pre-questions for the clinical sessions are requested together with your registration for this conference participation.  




Click here to register by 22 October 2013.


Speaker biography:


Name:              João Miranda Sousa
Firm:                Garrigues
Location:          Madrid, Spain

João Miranda de Sousa is Head of Garrigues' worldwide Intellectual Property practice. Before joining Garrigues, Mr. Miranda de Sousa was Director of General Affairs and External Relations at the European Trademark & Design Office (OHIM), where he coordinated OHIM's relations with its counterparts in other countries, other EU institutions, the press, the business community and the world of industrial property professionals.

During his 12-year long career at the OHIM, the agency saw its international standing improve dramatically. Only in 2007, the agency received some 90,000 trademark registration applications, making it the EU's largest Registry Office. In recognition of his work, he received the Business Outstanding Achievement Award last year in London at the Managing Intellectual Property (MIP) Awards.


Name:              Simon Cheetham
Firm:                Erinyes International Ltd
Location:          London, UK

Simon Cheetham is the Team Leader of the China IPR SME Helpdesk. He is a China IPR Enforcement expert with over 30 years' experience in commercial investigations, due diligence and IPR enforcement in China and internationally. He has lived and worked in China and South-East Asia for over 17 years. He is also the Managing Director of ERINYES INTERNATIONAL LTD, a firm he founded to capitalise on his extensive experience of international investigations, loss prevention and enforcement work. He manages and directs the operations of the Company from Europe to the Far East.

Simon began his career with the Hong Kong Police, where he was responsible for the detection and prosecution of a wide variety of crimes, including fraud and homicide. While in South-East Asia Simon was Chairman of the American Chamber of Commerce Intellectual Property Committee and acted as an advisor to the International Anti-Counterfeiting Task Force on China. He has lectured frequently around the world on security issues and IPR and has written articles and papers on a variety of related topics, including a chapter in 'Intellectual Property Law and Practice in the People's Republic of China' published by Kluwer Law International B.V. He is fluent in English and Cantonese.


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Practical Information

Martedì, Ottobre 29, 2013 - 13:30 to 19:00



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