South-East Asia IPR SME Helpdesk

EBN Congress 2016: Design for Innovation

Event Details:

Event type: International Conference

Date: 28 - 30 September 2016 

Time: Day 1: 18.30-21.30; Day 2: 9.00-23.30; Day 3: 9.00-18.00

Location: Guimarães, Portugal

Language: English



Event Description:

"Design is not just what it looks like and feels like. Design is how it works." Steve Jobs

"What is design? It's where you stand with a foot in two worlds – the world of technology and the world of people and human purposes – and you try to bring the two together." Mitchell Kapor


Whilst technology-driven innovation has been a fundamental contributor to the prosperity of Europe, the recognition is emerging that design-driven, non-technological innovation is now also a route to competitiveness. The economic significance of design is based on its potential as an enabler to create reliable, desirable, user-driven products and services that are ecologically and economically responsible.

Design is not just about the way things look, it is also about the way they work. Design creates value and contributes to competitiveness, prosperity, and well-being in Europe. That’s why EBN and its member EU|BICs strongly believe that Design for Innovation can contribute for:

• Business: good design delivers better products, stronger brands, and new markets;

• Public Sector: good design puts people first, improving the experience and effectiveness of public services;

• Policy: EU, national and regional policies can help create the conditions for design-driven innovation


In this context, the 25th EBN Congress intend to be a strong support to design-driven innovation across Europe and the Action Plan for Design-Driven Innovation, as well as to contribute to achieve the following Commission aims:

• increase the use of design for innovation and growth across Europe

• raise awareness of how design-driven innovation increases efficiency in public services and drives business growth;

• create capacity and competencies to deliver these policies.


As the Commission says "Design allows organisations to anticipate users' expectations and create solutions they could have never thought of. It is about tapping into their emotion."




18.30 – 19.30 Proactive Networking

19.30 - 20.00 Opening Ceremony

20.00 – 21.30 Welcome Cocktail



09.00 – 09.30 Registration

09.30 – 11.00 Plenary: Leading Business by Design

11.00 – 11.30 Coffee and Networking

11.30 – 13.00 Parallel 1: Design Driven Innovation Within the Supply Chain; Parallel 2: Disruptive Business Spaces and Ecosystems; Parallel 3: Practical Steps Towards Internationalisation

13.00 – 14.30 Networking Lunch

14.15 – 14.35 Keynote: Kristin Schreiber - Director for COSME Programme and SME Policy

14.35 – 16.00 Plenary: Redesigning Business Support

16.30 – 18.00 Parallel 4: Design for Social and Sustainable Innovation; Parallel 5: The User Experience; Parallel 6: Make Your Innovation in Taiwan  

20.00 – 23.30 Gala Dinner



09.00 – 09.30 Registration

09.30 – 11.00 Plenary: Industry 4.0 / New European Manufacturing

11.00 – 11.30 Coffee and Networking

11.30 – 13.00 Parallel 7: Exploiting Creativity for Innovation; Parallel 8: The Value of Design in Innovation; Parallel 9: CommBeBiz: Awards

13.00 – 14.30 Networking Lunch

14.30 – 16.00 Plenary: Unleashing industrial innovation

16.00 – 16.30 Closing Ceremony

16.30 – 18.00 Closing cocktail "Verde de honra"


About the South-East Asia IPR SME Helpdesk:

The South-East Asia IPR SME Helpdesk is an European Union co-funded project that provides free, practical, business advice relating to SEA IPR to European SMEs. To learn about any aspect of intellectual property rights in South-East-Asia, visit our online portal at For free expert advice on South-East Asia IPR for your business, e-mail your questions to: You will receive a reply from one of the Helpdesk experts within three working days. The South-East Asia IPR SME Helpdesk is jointly implemented by DEVELOPMENT Solutions, European Chamber of Commerce in Vietnam, Thai European Business Association & European Business Network.


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Practical Information

Mercoledì, Settembre 28, 2016 - 18:30 to Venerdì, Settembre 30, 2016 - 18:00



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