South-East Asia IPR SME Helpdesk

EU-ASEAN Days: Joint cooperation to enhance business and investment opportunities


EU-ASEAN Days: Joint cooperation to enhance business and investment opportunities, 


 29 – 30 September 2015, Milano, Italy 

 Event Details:  


Event type:



Tuesday, 29 September, 2015


09:00 – 14:30 (Milano, GMT: +1)


Milano, Italy



Event partner:

European Commission


Event Description:

 The South-East Asia IPR SME Helpdesk partnered with the European Commission to organise the EU-ASEAN Days in the framework of the Universal Exhibition at Expo Milano 2015. A conference and Business –to-Business meetings will give a great opportunity for EU SMEs to extend their business relations overseas and force economic partnerships between the EU and ASEAN enterprises. For this event entrepreneurs are coming from both continents with the purpose of developing connections through B2B meetings. EU –ASEAN days, will provide further information regarding economic and commercial opportunities of the EU – ASEAN strengthened cooperation.



 29th September




Welcome speeches

Carlo Calenda, Vice Minister for economic development (tbc)

Dato’ Sri Mustapa Mohamed, Malaysia Minister of International Trade and Industry, ASEAN Chair



Round Table on EU-ASEAN relations

Didier Herbert, Director, DG Internal market, Industry, Entrepreneurship & SMEs, European Commission

Ranieri Sabatucci, Head of ASEAN Division, European External Action Service

Senior representative of European Commission, DG Trade

Representative from the ASEAN Secretariat (tbc)

Chris Humphrey, EU-ASEAN Business Council (tbc)


Coffee break


Investment access to finance for European & ASEAN SMEs internationalization

Min. Plen. Perugini, Director of Asia-Oceania, Ministry of Foreign Affairs, Italy (tbc) Representative from ASEAN











EU Business-related initiatives in ASEAN countries

Philippe de Taxis du Poët: EU Gateway / Business Avenues in South East Asia: European Commission, DG GROW

Serafin Gonzalez Sanchez: EU-business related initiatives in ASEAN, including SMEs center and EEN: European Commission, DG GROW

Simon Cheetham, South-East Asia IPR SME Help Desk expert

Networking Lunch

Organised visit Expo Milan



 30th September










Business-to-Business meetings ( Location: Finlombarda S.p.A (via Pola 12, Milano) 

Networking Buffet Lunch

Continuation of the Business-to-Business meetings


Speaker biography:


Simon Cheetham is the Team Leader of the South-East Asia IPR SME Helpdesk. He is an ASEAN IPR Enforcement expert with over 30 years' experience in commercial investigations, due diligence and IPR enforcement in South-East Asia and internationally. He has lived and worked in China and South-East Asia for over 17 years. He is also the Managing Director of ERINYES INTERNATIONAL LTD, a firm he founded to capitalise on his extensive experience of international investigations, loss prevention and enforcement work. He manages and directs the operations of the Company from Europe to the Far East. Simon began his career with the Hong Kong Police, where he was responsible for the detection and prosecution of a wide variety of crimes. While in South-East Asia Simon was Chairman of the American Chamber of Commerce IP Committee. He has lectured frequently around the world on security issues and IPR and has served as a short-term expert at ASEAN Seminar in Singapore and a speaker on the topic of Famous Marks and IP protection between borders within ASEAN. He is fluent in English and Cantonese. - See more at:


About the South-East Asia IPR SME Helpdesk:

 The South-East Asia IPR SME Helpdesk is a European Union co-funded project that provides free, practical, business advice relating to ASEAN IPR to European SMEs. To learn about any aspect of intellectual property rights in South-East-Asia, visit our online portal at For free expert advice on South-East Asia IPR for your business, e-mail your questions to: You will receive a reply from one of the Helpdesk experts within five working days. The South-East Asia IPR SME Helpdesk is jointly implemented by DEVELOPMENT Solutions, European Union Chamber of Commerce in Vietnam, Thai European Business Association & European Business Network.

 Be the first to hear about upcoming South-East Asia IPR SME Helpdesk webinars and events by following us on:





Practical Information

Martedì, Settembre 29, 2015 - 09:00 to Mercoledì, Settembre 30, 2015 - 14:30



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