South-East Asia IPR SME Helpdesk

How to Protect your Business and Innovation in Asia?, Berlin, Germany, 10 March 2014

How to Protect your Business and Innovation in Asia?

Berlin, Germany, 10 March 2014




Event Details:  


Event type:



Monday, 10 March 2014


10:00 – 16:00


AiF Projekt GmbH, Tschaikowskistraße 49, Berlin, Germany


English and German

Event partner:




Event Description:


The China IPR SME Helpdesk partnered with Innomag to organise a training seminar for German SMEs representing the magnetic microsystems and sensors sector.  The China IPR SME Helpdesk expert will provide a presentation on protecting innovation in China, followed by a Q&A session and one-on-one consultations with the expert.



10:00 -12:00    Welcome and introduction of the participants

            • Presentation of the AiF Projekt GmbH / ZIM, Dr. Klaus-Rüdiger, Managing Director
            • Presentation MACCON GmbH, Ted Hopper
            • Presentation Fraba AG, Dr. Michael Löken
            • IPR in China and South East Asia, Mr. Giovanni Casucci, China and ASEAN IPR SME Helpdesk

12:00 – 13:00  Lunch

13:00 – 15:00  General Assembly

15:00 – 15:45  One-on-one consultations



Speaker biography:


Name: Giovanni F. Casucci
Firm: Bardehle Pagenberg - Italy
Location: Milan, IT

Giovanni F. Casucci is the founder of the Italian branch of the Bardehele Pagenberg. IP litigator in Italy since 1992. From 1999 to 2005 director of a Master program in IP Management at the Politecnico of Milano University. Since 2008, director of the Master program of ICE (Italian Trade Commission) on IP and China (“Ideacina”) and member of the faculty of the MBA programs of MIP Politecnico of Milano. Current Coordinator of the Commissions “Design” and “Trade Fairs” at CNAC (Italian National Authority for Anti Counterfeiting)

He was active in the training seminars in China within the IPR2 program. In particular, in September 2006 (within the EU-China Trade Project) lecturer at the National Judge College of Beijing (one week seminar), 2010 Chinese road show seminar about EXPO IP enforcement, and Mock trial at the EXPO 2010 in Shanghai.


Main contributor to the IPR2 Study on “Protecting IPR at EU Trade fairs and Exhibitions”, 2008. Author of several publications on IP Rights and active in several training courses on IP.


About the ASEAN IPR SME Helpdesk:


The ASEAN IPR SME Helpdesk is a European Commission co-funded project that provides free, practical, business advice relating to ASEAN IPR to European SMEs. To learn about any aspect of intellectual property rights in South-East-Asia, visit our online portal at For free expert advice on ASEAN IPR for your business, e-mail your questions to: You will receive a reply from one of the Helpdesk experts within five working days. The ASEAN IPR SME Helpdesk is jointly implemented by DEVELOPMENT Solutions, European Business Chamber of Commerce Indonesia and European Business Organisations Worldwide Network.


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Practical Information

Lunedì, Marzo 10, 2014 - 10:00 to 16:00



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