South-East Asia IPR SME Helpdesk

Innovaccess and IPorta 5th Thematic Workshop on IP Enforcement Alicante, 26-27 June 2014

Innovaccess and IPorta 5th Thematic Workshop on IP Enforcement Alicante, 26-27 June 2014


Event Details:  


Event type:



Thursday and Friday, 26 - 27 June 2014


9:00 – 18:00 (Brussels, GMT: +1)


Alicante, more details to follow



Event partner:



Event Description:

The ASEAN IPR SME Helpdesk was requested by Innovaccess - the European Network of National Intellectual Property Offices to deliver a presentation about the services and activities at the ASEAN IPR SME Helpdesk.

The Helpdesk will be represented by the Team Leader Simon Cheetham.





9:45 - 10:00      Registration      

10:00 - 12:00    Introduction of IPR SME Helpdesks

                        Mr Roger Hildebrandt – DPMA

Mr Simon Cheetham - China IPR SME Helpdesk

Mr Simon Cheetham - ASEAN IPR SME Helpdesk

N.N. - European IPR Helpdesk


12:00 – 14:00    Lunch break

14:00 – 14.30    Options for cooperation – information on the latest developments of European initiatives (European TM and Design Network – COCONET, OHIM Academy, IPorta etc.)

ICLAD, OHIM, N.N. – IPporta partners

14:30 – 15:30    Conclusions and identifying areas for future cooperation - Open floor discussion

                        All participants



Speaker biography:

Simon Cheetham is the Team Leader of the China IPR SME Helpdesk. He is a China IPR Enforcement expert with over 30 years' experience in commercial investigations, due diligence and IPR enforcement in China and internationally. He has lived and worked in China and South-East Asia for over 17 years. He is also the Managing Director of ERINYES INTERNATIONAL LTD, a firm he founded to capitalise on his extensive experience of international investigations, loss prevention and enforcement work. He manages and directs the operations of the Company from Europe to the Far East.

Simon began his career with the Hong Kong Police, where he was responsible for the detection and prosecution of a wide variety of crimes, including fraud and homicide. While in South-East Asia Simon was Chairman of the American Chamber of Commerce Intellectual Property Committee and acted as an advisor to the International Anti-Counterfeiting Task Force on China. He has lectured frequently around the world on security issues and IPR and has written articles and papers on a variety of related topics, including a chapter in 'Intellectual Property Law and Practice in the People's Republic of China' published by Kluwer Law International B.V. He is fluent in English and Cantonese.


About the ASEAN IPR SME Helpdesk:


The ASEAN IPR SME Helpdesk is a European Union co-funded project that provides free, practical, business advice relating to ASEAN IPR to European SMEs. To learn about any aspect of intellectual property rights in South-East-Asia, visit our online portal at For free expert advice on ASEAN IPR for your business, e-mail your questions to: You will receive a reply from one of the Helpdesk experts within five working days. The ASEAN IPR SME Helpdesk is jointly implemented by DEVELOPMENT Solutions, European Business Chamber of Commerce Indonesia and European Business Organisations Worldwide Network.


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Practical Information

Venerdì, Giugno 27, 2014 - 09:00 to 18:00



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