South-East Asia IPR SME Helpdesk

International Technology Transfer Benchmarking Days


International Technology Transfer Benchmarking Days,

29 September 2014, Debrecen, Hungary


Event Details: 


Event type:



Tuesday, 29 September 2015


13:00-20:00 (Hungary, GMT: +1)


Non-profit Business Support Centre (13-15 Vörösmarty str., Debrecen, H-4025), Hungary.


No charge




Small and Medium-sized enterprises (Less than 250 employees) or SME intermediary associations from the European Union only


Event Description:

The China IPR SME Helpdesk in collaboration with the South-East Asia IPR SME Helpdesk has partnered with:

  • University of Debrecen (lead partner)

  • Chamber of Commerce and Industry of Hajdú-County

  • Municipality of Debrecen

  • INNOVA Észak -Alföld Regional Innovation Agency.

The event aims to set the strategic basis of cooperation between the academic and economic sector with respect to the key branches: the pharma, food processing industries, ICT, and electronics. The aim of the Benchmarking Days is to promote national and international cooperation, research, development and innovation, to introduce international good experiences and practices, and technology transfer.The China & ASEAN IPR SME Helpdesk expert will be giving a presentation on Intellectual Property in Asia and what steps Hungarian SMEs should take before entering the Chinese or ASEAN market.

Agenda (29th September):


13.00 – 14.00          


14.00 – 14.30

Welcome speaches

Ferenc Miklóssy, President, CCIHB

dr. László Papp, Mayor, Municipality of Debrecen

Prof. dr. Zoltán Szilvássy, Rector, University of Debrecen  

14.30 – 15.00         

Innovation Policy in Hungary, Ministry Innovation

15.00 – 16.00

dr. József Pálinkás, President, National Research, Development and Innovation Office of Hungary

16.00 - 16.20

Coffee Break

16.20 – 17.00

IPR Landscape in Asia, Giovanni Casucci, Expert, South-East Asia IPR Helpdesk

(slight change in time schedule is under confirmation)

17.00 – 17.30

Presentation of the Hungarian Intellectual Property Office

17.30 – 18.00

Questions & Answers

18.00 – 20.00


Networking Dinner (Giovanni Casucci, Expert, South-East Asia IPR Helpdesk would be available for one-on-one consultations for another 60-75 minutes)



Details to follow.

Speaker bibliography:

Giovanni Casucci

Giovanni F. Casucci is the founder of the Italian branch of the Bardehele Pagenberg. IP litigator in Italy since 1992. From 1999 to 2005 director of a Master program in IP Management at the Politecnico of Milano University. Since 2008, director of the Master program of ICE (Italian Trade Commission) on IP and China (“Ideacina”) and member of the faculty of the MBA programs of MIP Politecnico of Milano. Current Coordinator of the Commissions “Design” and “Trade Fairs” at CNAC (Italian National Authority for Anti Counterfeiting). Main contributor to the IPR2 Study on “Protecting IPR at EU Trade fairs and Exhibitions”, 2008. Author of several publications on IP Rights and active in several training courses on IP. He was active in the training seminars in China within the IPR2 program. In particular, in September 2006 (within the EU-China Trade Project) lecturer at the National Judge College of Beijing (one week seminar), 2010 Chinese road show seminar about EXPO IP enforcement, and Mock trial at the EXPO 2010 in Shanghai.


 About the South-East Asia IPR SME Helpdesk:


The South-East Asia IPR SME Helpdesk is a European Union co-funded project that provides free, practical, business advice relating to ASEAN IPR to European SMEs. To learn about any aspect of intellectual property rights in South-East-Asia, visit our online portal at For free expert advice on South-East Asia IPR for your business, e-mail your questions to: You will receive a reply from one of the Helpdesk experts within five working days. The South-East Asia IPR SME Helpdesk is jointly implemented by DEVELOPMENT Solutions, European Union Chamber of Commerce in Vietnam, Thai European Business Association & European Business Network.

Be the first to hear about upcoming South-East Asia IPR SME Helpdesk webinars and events by following us on:





Practical Information

Martedì, Settembre 29, 2015 - 13:00 to 20:00



Event in Europe