South-East Asia IPR SME Helpdesk

Introduction to IPR Protection Strategies in ASEAN- Tallinn, Estonia


Introduction to IPR Protection Strategies in ASEAN

 Tallinn, Estonia, 27 August 2014



 Event Details:   

Event type:



Wednesday, 27 August 2014


12:00 – 17:30 (Brussels, GMT: +1)


8 Teaduspargi street, Tallinn, Estonia



Event partner:

Estonian Intellectual Property and Technology Transfer Centre


Event Description:

The ASEAN IPR SME Helpdesk partnered with the Estonian Intellectual Property and Technology Transfer Centre to deliver a seminar for Estonian SMEs. The goal of this training is to raise the awareness of the importance of IP protection while dealing with partners in the ASEAN region. The ASEAN IPR SME Helpdesk expert Giovanni Casucci will present basic IP considerations relevant to SMEs planning to access the Southeast Asian market. 



More details to follow.


Speaker biography:

Giovanni F. Casucci is the founder of the Italian branch of the Bardehele Pagenberg. IP litigator in Italy since 1992. From 1999 to 2005 director of a Master program in IP Management at the Politecnico of Milano University. Since 2008, director of the Master program of ICE (Italian Trade Commission) on IP and China (“Ideacina”) and member of the faculty of the MBA programs of MIP Politecnico of Milano.

Current Coordinator of the Commissions “Design” and “Trade Fairs” at CNAC (Italian National Authority for Anti Counterfeiting)

Main contributor to the IPR2 Study on “Protecting IPR at EU Trade fairs and Exhibitions”, 2008.

Author of several publications on IP Rights and active in several training courses on IP. 


About the ASEAN IPR SME Helpdesk:

The ASEAN IPR SME Helpdesk is a European Union co-funded project that provides free, practical, business advice relating to ASEAN IPR to European SMEs. To learn about any aspect of intellectual property rights in South-East-Asia, visit our online portal at For free expert advice on ASEAN IPR for your business, e-mail your questions to: You will receive a reply from one of the Helpdesk experts within five working days. The ASEAN IPR SME Helpdesk is jointly implemented by DEVELOPMENT Solutions, European Business Chamber of Commerce Indonesia and European Business Organisations Worldwide Network.


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Practical Information

Mercoledì, Agosto 27, 2014 - 12:00 to 17:30



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