South-East Asia IPR SME Helpdesk

IPR and Competitiveness of the European SMEs


IPR and Competitiveness of the European SMEs

Sofia, Bulgaria, 29 October 2014



Event Details:  


Event type:



Wednesday, 29 October 2014


09:00am – 15:30pm (Sofia, GMT: +1)


Sofia, Bulgaria



Event partner:

ARC Consulting, EEN Bulgaria


Event Description:


The ASEAN IPR SME Helpdesk is teaming up with ARC Consultnig and the Europe Enterprise Network Bulgaria to deliver a seminar in collaboration with Innovaccess and the Bulgarian Patent Office. The event is aimed at raising the awareness intellectual property rights protection for innovative small and medium-sized enterprises.

During the seminar, experts from the Patent Office and professionals in technology transfer and commercialization of IPR products will deliver presentations. The special guest speaker at the event will be Mr. Simon Cheetham from China and ASEAN IPR SME Helpdesk who will share interesting and practical information on IPR protection for Bulgarian and European SMEs in China and Southeast Asia.




9:00 – 9:30


9:30 – 9:40



9:40 – 10:00

IPorta project and  – European IPR webportal for SMEs

Ms. Rumyana Kurukafova

State expert, BPO

10:00 – 10:20

Protection of Industrial Property Rights (patents and utility models) - financial aspects

Ms. Tzanka Petkova,

State expert, BPO

10:20 – 10:40

Protection of Industrial Property Rights (industrial design) - e-services

Ms. Ivayla Ivanova

Chief expert, BPO

10:40 – 11:00

Protection of Industrial Property Rights (trademarks) - e‑services                     


11:00 – 11:10

Coffee break


11:10 – 11:40

Violations of Industrial Property Rights (trademarks and designs) – liability

Ms. Zlatina Buchkova,

Legal Service, BPO

11:40 – 12:00

Enterprise Europe Network-Bulgaria – one-stop service to European business

ARC Fund

12:00 – 13:00


13:00 – 14:00

Introduction to Intellectual Property Rights in China and Southeast Asia


Simon Cheetham, China and ASEAN IPR SME Helpdesk Team Leader

14:00 – 15:00

Creation and protection of Industrial Property Rights - case studies


15:00 – 15:30

Discussion “How to reach to SMEs”







You can register for the event here.


Speaker biography: 

Simon Cheetham is the Team Leader of the China and ASEAN IPR SME Helpdesk. He is a China and ASEAN IPR Enforcement expert with over 30 years' experience in commercial investigations, due diligence and IPR enforcement in China, Southeast Asia and internationally. He has lived and worked in China and South-East Asia for over 17 years. He is also the Managing Director of ERINYES INTERNATIONAL LTD, a firm he founded to capitalise on his extensive experience of international investigations, loss prevention and enforcement work. He manages and directs the operations of the Company from Europe to the Far East.

Simon began his career with the Hong Kong Police, where he was responsible for the detection and prosecution of a wide variety of crimes, including fraud and homicide. While in South-East Asia Simon was Chairman of the American Chamber of Commerce Intellectual Property Committee and acted as an advisor to the International Anti-Counterfeiting Task Force on China. He has lectured frequently around the world on security issues and IPR and has written articles and papers on a variety of related topics, including a chapter in 'Intellectual Property Law and Practice in the People's Republic of China' published by Kluwer Law International B.V. He is fluent in English and Cantonese.


About the ASEAN IPR SME Helpdesk:

The ASEAN IPR SME Helpdesk is a European Union co-funded project that provides free, practical, business advice relating to ASEAN IPR to European SMEs. To learn about any aspect of intellectual property rights in South-East-Asia, visit our online portal at For free expert advice on ASEAN IPR for your business, e-mail your questions to: You will receive a reply from one of the Helpdesk experts within five working days. The ASEAN IPR SME Helpdesk is jointly implemented by DEVELOPMENT Solutions, European Business Chamber of Commerce Indonesia and European Business Organisations Worldwide Network.

Be the first to hear about upcoming ASEAN IPR SME Helpdesk webinars and events by following us on:



Practical Information

Mercoledì, Ottobre 29, 2014 - 09:00 to 15:30



Event in Europe