South-East Asia IPR SME Helpdesk

The IPR Landscape in South-East Asia

The IPR Landscape in South-East Asia, 20 and 21 May, Västerås and Stockholm


Event Details: 


           Event type



Wednesday, 20 May 2015 and Thursday, 21 May 2015


12:45 – 15:00 (GMT+2)



 20.05 Västerås (Europa Institutet, Stora gatan 16, vån 6)

21.05 Stockholm (World Trade Centre, Rum Sidney)



          Event partner:

Europa Institutet/Europa Direkt Mälardalen


Event Description: 

The South-East Asia IPR SME Helpdesk partnered with the Europa Institutet/Europa Direkt Mälardalen to organise a business seminar and consultation on IPR issues in South-East Asia. The South-East Asia IPR SME Helpdesk Expert, Mats Udén, will provide a presentation on IP landscape in South-East Asia for Swedish SMEs with a focus on “Know Before you Go” key messages, practical advice for companies attending business missions in the region, common pitfalls to avoid and the importance of IP registrations in the region.






Southeast Asian Perspective


Philippines – The Rising Tiger of Asia

Joona Selin, EU Philippines Business Network


Malaysia – Market Opportunities

Minna Saneri, EU-Malaysian Chamber of Commerce and Industry




Vietnam Market Potential & Opportunities

 Jana Ackermann, EU-Vietnam Business Network


Your Gateway to Indonesia

Joaquim Torrinha, EU-Indonesia Business Network




Lättare lunch



Mats Udén, Expert från ASEAN IPR SME Helpdesk


Enskilda konsultationer. OBS! bokas i förväg

Speaker biography:

Mats Udén is the Scandinavian Local Expert of the ASEAN IPR SME Helpdesk. He is a lawyer specialized in intellectual property (IP) with more than 20 years of international practical IP experience. He has worked in the private practice, at the Boards of Appeal at the OHIM (the European Trademark and Design Office) and as well as in the industry as the Vice President Global IP at an international group of companies. Today Mats is running an IP consultancy firm, Udén IP Strategy & Management AB. The firm is specialized in providing IP strategy and management services to both SME’s as well as global companies. Mats has long experience in developing IP strategies and managing IP for companies including operational work in China and South-East Asia. Mats has also headed the development of a global anti-counterfeit function and program. His experience covers both non-contentious and contentious IP work as well as commercialization of IP. Mats has most been confronted with the vast majority of the IP opportunities as well as the challenges a company can face operating in the Asian region and internationally. Mats has been a member of the industry team representing Business Europe in the dialogue, between the Industry and the IP offices in China, Europe, Japan, South Korea and US, on the development of the patent systems and processes within the existing legal framework

About the South-East Asia IPR SME Helpdesk:

The South-East Asia IPR SME Helpdesk is a European Union co-funded project that provides free, practical, business advice relating to ASEAN IPR to European SMEs. To learn about any aspect of intellectual property rights in South-East-Asia, visit our online portal at For free expert advice on South-East Asia IPR for your business, e-mail your questions to: You will receive a reply from one of the Helpdesk experts within five working days. The South-East Asia IPR SME Helpdesk is jointly implemented by DEVELOPMENT Solutions, European Union Chamber of Commerce in Vietnam, Thai European Business Association & European Business Network.


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Practical Information

Mercoledì, Maggio 20, 2015 - 12:45 to Giovedì, Maggio 21, 2015 - 15:00



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