South-East Asia IPR SME Helpdesk

Milan Design Week: Salone del Mobile, 13-14 April 2016

Event Details:  


Event type:



13-14 April, 2016


09:00 – 17:00


Milan, Italy



Event partner:



EU SMEs, EU Intermediaries, IP stakeholder


Free Of Charge (first come, first served)


Event Description:


Salone del Mobile is the world's largest home design exhibition: now in its 55th edition, it is the place where new furniture products are launched annually, and is the must-see sectoral appointment every year, continuously reaffirming Milans role as the capital of design. Started in 1961, it now champions innovation and internationality. Following the success of the 2015 edition – attended by 310,840 visitors

The Fuorisalone is the most important and prestigious event linked to the international design world. Over the years, various Design Weeks - including those of London, New York, Paris, Dubai, Miami and Beijing, have been set up on this format but noone has been able to near the capacity and numbers of Milan, which counts 400,000 visitors, business worth Euro 250 million, sector staff from 160 countries, 1,200 events registered in the city, and 1,000 companies exhibiting in the Salone at Rho Fiera. This is just some of the data bearing witness to the force and centrality of Milan in the international context. 

The helpdesk expert Giovanni F. Casucci will provide one-on-one consultations for businesses that have specific concerns regarding their IP in China an South-East Asia. 




Expert Bios


Giovanni F. Casucci is the founder of the Italian branch of the Bardehele Pagenberg. IP litigator in Italy since 1992. From 1999 to 2005 director of a Master program in IP Management at the Politecnico of Milano University. Since 2008, director of the Master program of ICE (Italian Trade Commission) on IP and China (“Ideacina”) and member of the faculty of the MBA programs of MIP Politecnico of Milano.

Current Coordinator of the Commissions “Design” and “Trade Fairs” at CNAC (Italian National Authority for Anti Counterfeiting)

He was active in the training seminars in China within the IPR2 program. In particular, in September 2006 (within the EU-China Trade Project) lecturer at the National Judge College of Beijing (one week seminar), 2010 Chinese road show seminar about EXPO IP enforcement, and Mock trial at the EXPO 2010 in Shanghai.

Main contributor to the IPR2 Study on “Protecting IPR at EU Trade fairs and Exhibitions”, 2008.


About the South-East Asia IPR SME Helpdesk:

The South-East Asia IPR SME Helpdesk is an European Union co-funded project that provides free, practical, business advice relating to SEA IPR to European SMEs. To learn about any aspect of intellectual property rights in South-East-Asia, visit our online portal For free expert advice on South-East Asia IPR for your business, e-mail your questions You will receive a reply from one of the Helpdesk experts within three working days. The South-East Asia IPR SME Helpdesk is jointly implemented by DEVELOPMENT Solutions, European Chamber of Commerce in Vietnam, Thai European Business Association & European Business Network.


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Practical Information

Mercoledì, Aprile 13, 2016 - 09:00 to Giovedì, Aprile 14, 2016 - 17:30



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