South-East Asia IPR SME Helpdesk

New Paths in Handicrafts and Tourism 2016 - International Conference

Event Details: 

Event type: International Conference

Date: 22 - 23 September 2016 

Time: Day 1: 13.30-17.30; Day 2: 9.30-14.00

Location: Debrecen, Hungary

Language: English



22 SEPTEMBER 2016 (Thursday)
PLENARY SESSION - Kölcsey Convention Centre, Ball Room (Debrecen, Hunyadi utca 1-3)

13.30 – 14.00 Registration
14.00 – 14.30 Welcome Speeches
  Dr. Parragh, László, President of the Hungarian Chamber of Commerce and Industry
  Miklóssy, Ferenc, General Vice President of the Hungarian Chamber of Commerce and Industry, President of the CCI of Hajdú-Bihar County
  Dr. Bienerth, Gusztáv, Commissioner of the Hungarian Government responsible for coordinating the tasks related to tourism
  Dr. Papp, László, Mayor of the City of Debrecen
  Pajna, Zoltán, President of the Assembly of Hajdú-Bihar County
14.30 – 15.45 Presentations
14.30 – 15.00 The Main Strategic Directions of the Hungarian Tourism Agency
  Dr. Bienerth, Gusztáv, Commissioner of the Hungarian Government responsible for coordinating the tasks related to tourism
15.00 – 15.25 The Creation of Added Value in the Health Industry: The Responsibilities of Universities
  Prof. Dr. Szilvássy, Zoltán, Rector of the University of Debrecen
15.25 – 15.50 The Strategy of Folk Crafts
  Beszprémy, Katalin, Curator at the House of Traditions
15.50 – 16.10 Coffee break

16.10 – 17.30 Presentations
16.10 – 16.40 IPR Protection Strategies in the Craft and Tourism Sectors in China and South-East Asia
  Elio De Tullio, IP Expert, China IPR SME Helpdesk, South-East Asia IPR SME Helpdesk
16.40 – 17.05 Modern / Competitive Tourism Management in Hungary
  Semsei, Sándor, President, Hungarian TDM Association
17.05 – 17.30 Tourism and Folk Crafts: The “Palóc Path”
  Báder, Miklósné, Ilona, President, Cottage Industry Cooperative of Heves County
19.30 – 23.00 Gala Dinner


23 SEPTEMBER 2016 (Friday)
SESSIONS - Kölcsey Convention Centre, session rooms
09.30 – 10.00 Registration
10.00 – 12.30 Presentations

Chair: Fekete, Balázs, Vice-President, Budapest Chamber of Commerce and Industry (tbc)
10.00 – 10.30 Vibram: Your Connection to Earth
  Giuseppe Grandinetti, Global Head Digital Vibram Group, Vibram SpA
10.30 – 11.00 The Role of Clusters in the Innovation of Handicrafts
  Iván, Gábor, Cluster Manager at the Local Products of Zemplén Cluster
11.00 – 11.30 Why Education in Arts and Crafts is Essential and How to Develop to Higher Levels?
  Pál, Miklósné, President of the Federation of Folk Art Associations
11.30 – 12.30 Workshop: Possibilities of Craft Professions in Higher Education

Chair: dr. Guller, Zoltán, Chief Executive Officer, Hungarian Touristic Agency (tbc)
10.00 – 10.20 With Good Marketing at the Forefront of the Country’s Tourism
  Katona, Ilona, president, Hungarian Tourism Agency, Regional Marketing Directorate
10.20 – 11.00 Culture as a Factor of Economic Recovery
  The Role of the Creative Industry in the Economy
  Mciej W. Hofman, Policy Officer, European Commission, Directorate-General for Education and Culture
11.00 – 11.30 Absolutely Debrecen: A Brand and the Spirit Behind It
  Széles, Diána, Vice-Mayor of the City of Debrecen
11.30 – 11.45 Health Tourism as an Economic Pulling Force
  Gurzó, Andrea, cluster manager, Thermal-Health Industrial Cluster
11.45 – 12.15 Village Tourism and Handicrafts in Transylvania
  Siomna-Clara Bârsan, Director CENTI Cluj-Napoca
  Ancuţa-Maria Ivan, SME Counsellor
  Levei Erika Andrea, Senior Researcher
12.15 – 12.30 Questions & Answers

Chairman: Dr. Hajnal, Zsolt, President, Arbitration Board of Hajdú-Bihar County
10.00 – 10.30 The protection of the external appearance of products: Designs
  Szép, Erika deputy head of department at the Hungarian IP Office
12.00 – 13.00 Obtain your own trademark!
  Dr. Dósa, Dorottya, lawyer at the Hungarian IP Office
11.00 –11.30 Obtaining protection for a folk handicraft invention: The survival of the “Guba” Coats of Debrecen in 21st-Century Fashion
  Dezsőné Borbély, Emma folk artist, trainer
11.30 – 12.30 Questions & Answers
12.30 – 13.00 Summary – Closing Remarks of the Conference
  Horváth, Vilmos, President of the Tourism Section of the Hungarian Chamber of Commerce and Industry
  Rabi, József, President of the Handicrafts College of the Hungarian Chamber of Commerce and Industry
13.00 – 14.00 Lunch


Expert bio

Elio de Tullio

Elio De Tullio is an Italian lawyer admitted at the bar of Bari and trade mark attorney. After 10 years of experience in IP matters, he founded in 2005 the law firm De Tullio & Partners, with offices in Rome and Bari and a liaison office in New York. Managing Partner of De Tullio & Partners, he acts as trade mark attorney in the strategic assessment of IP protection and in prosecution and opposition processes at domestic and international level. He is also a litigation lawyer before the Italian Courts specialized in Intellectual Property. He specializes on trademark, design and patent issues, from a strategy, business intelligence, competition, filing and prosecution perspective. He has written some articles on Italian and European law on intellectual property rights which have been translated into Chinese and South-East Asia languages.


About the South-East Asia IPR SME Helpdesk:

The South-East Asia IPR SME Helpdesk is an European Union co-funded project that provides free, practical, business advice relating to SEA IPR to European SMEs. To learn about any aspect of intellectual property rights in South-East-Asia, visit our online portal at For free expert advice on South-East Asia IPR for your business, e-mail your questions to: You will receive a reply from one of the Helpdesk experts within three working days. The South-East Asia IPR SME Helpdesk is jointly implemented by DEVELOPMENT Solutions, European Chamber of Commerce in Vietnam, Thai European Business Association & European Business Network.

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Practical Information

Giovedì, Settembre 22, 2016 - 13:30 to Venerdì, Settembre 23, 2016 - 14:00



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