South-East Asia IPR SME Helpdesk

Pre-Visit Market Briefing - Singapore and Malaysia

Pre-Visit Market Briefing - Singapore and Malaysia

Derby, United Kingdom, 16 January 2015


Event Details:  


Event type:



Friday, 16 January 2015


10.00 – 13.00 (GMT)


Derby, United Kingdom



Event partner:



Event Description:

The ASEAN IPR SME Helpdesk partnered with UKTI to deliver a presentation about the IP landscape in Singapore and Malaysia for UK SME preparing for a market visit early 2015.

The ASEAN IPR SME Helpdesk Team Leader, Simon Cheetham, will present IP issues relevant to SMEs from the United Kingdom in Singapore and Malaysia focusing on practical steps they can take prior and during the market visit and B2B meetings.




·          10.00 – Reception and Introduction

·          10.15 – Visit Arrangements

·          10.30 – Singapore

·          11.00 – Coffee Break

·          11.15 – Malaysia

·          11.45 – Q & A

·          12.00 – IP Protection in South-East Asia

·          12.30 – Lunch


Speaker biography:

Simon Cheetham is the Team Leader of the ASEAN IPR SME Helpdesk. He is an ASEAN IPR Enforcement expert with over 30 years' experience in commercial investigations, due diligence and IPR enforcement in South-East Asia and internationally. He has lived and worked in China and South-East Asia for over 17 years. He is also the Managing Director of ERINYES INTERNATIONAL LTD, a firm he founded to capitalise on his extensive experience of international investigations, loss prevention and enforcement work. He manages and directs the operations of the Company from Europe to the Far East. Simon began his career with the Hong Kong Police, where he was responsible for the detection and prosecution of a wide variety of crimes. While in South-East Asia Simon was Chairman of the American Chamber of Commerce IP Committee. He has lectured frequently around the world on security issues and IPR and has served as a short-term expert at ASEAN Seminar in Singapore and a speaker on the topic of Famous Marks and IP protection between borders within ASEAN. He is fluent in English and Cantonese.



More details to follow.


About the ASEAN IPR SME Helpdesk:

The ASEAN IPR SME Helpdesk is a European Union co-funded project that provides free, practical, business advice relating to ASEAN IPR to European SMEs. To learn about any aspect of intellectual property rights in South-East-Asia, visit our online portal at For free expert advice on ASEAN IPR for your business, e-mail your questions to: You will receive a reply from one of the Helpdesk experts within five working days. The ASEAN IPR SME Helpdesk is jointly implemented by DEVELOPMENT Solutions, European Business Chamber of Commerce Indonesia and European Business Organisations Worldwide Network.


Be the first to hear about upcoming ASEAN IPR SME Helpdesk webinars and events by following us on:





Practical Information

Venerdì, Gennaio 16, 2015 - 10:00 to 13:00



Event in Europe