South-East Asia IPR SME Helpdesk

Sizzling Southeast Asia: Unlock your Business Potential in ASEAN, Leicester, UK, 9 April 2014

Sizzling Southeast Asia:

Unlock your Business Potential in ASEAN, Leicester, UK, 9 April 2014  




Event Details:  


Event type:

Regional Roadshow


Wednesday, 9 April 2014


09:30 – 15:25


East Midlands, Leicester, United Kingdom



Event partner:

UK ASEAN Business Council



Event Description:


The ASEAN IPR SME Helpdesk partnered with the UK ASEAN Business Council to organise a regional roadshow for UK SMEs considering exporting, or setting up in Southeast Asia as well as UK SMEs looking to expand their presence across ASEAN. ASEAN IPR SME Helpdesk expert, Robert Furneaux, will provide a presentation on how to protect and safeguard your IP in Southeast Asia, followed by a Q&A session and one-on-one consultations with the expert.



Agenda (tentative):


09.30 – 10.00  Registration & Refreshments

10.00 – 10.40  Opening Plenary Session


Welcome Address

Ross Hunter, Executive Director, UK-ASEAN Business Council (UKABC) - potential for AP reps

Keynote Address: The Road to 2015 for ASEAN

HE High Commissioner, Chairman of the ASEAN Committee UK & Ambassador, Singapore High Commission

Economic and Market Demand Overview

Andrew Jeffreys, Chief Executive Officer, Oxford Business Group


10.40– 11.10   Refreshments & Advice Zones

11.10 – 12.55  Practical Advice for Businesses                           

How the UK Export Finance Can Help You

Regional Advisor, UK Export Finance & Bank Representative

How the Bribery Act 2010 & Southeast Asia

Local ASEAN Legal Specialist

Protect yourself! Safeguarding your IP in Southeast Asia


Reinventing your brand for the ASEAN market

UK Business Case Study: Trading with Southeast Asia

UK Business Case Study: Setting-up an office in Southeast Asia

Q&A Session


12.55 – 14.25  Networking Lunch & Advice Zones

Advice zonesChoose from a range of expertise from the ASEAN region, from UKTI Directors with on-the-ground knowledge, UKTI International Trade Advisors & The British Chamber of Commerce 

14.25 – 15.20  Southeast Asia Pit Stop: 

                        Pit Stop 1: (14.25 – 14.50) & Pit Stop 2: (14.55 – 15.20)   

Pit Stops: Burma (Lisa Weedon, Director, UKTI Burma), Cambodia (Jeffrey Lamb, Director, UKTI Cambodia), Indonesia (Lizzy Hawkins, Director, UKTI Indonesia), Malaysia (Tony Collingridge, Director, UKTI Malaysia & Amita Krishna, Director, Malaysian British Chamber of Commerce), Philippines (Iain Mansfield, Director, UKTI Philippines), Singapore (Judi Leon, Deputy Director, UKTI Singapore), Thailand (Ben Raby, Deputy Director UKTI), Vietnam (Piers Craven, Deputy Director, UKTI Vietnam), HVOs (Kingsley Thomas, HVO Specialist, UKTI & Dr Andrew Hinton, HVO Specialist), Export Finance (Regional Advisor, UK Export Finance), and Intellectual Property (Ben Roberts, EU ASEAN IPR SME Helpdesk).

15.20 – 15.25  Closing Remarks from Ross Hunter, Executive Director, UK-ASEAN Business Council (UKABC)



Speaker biography:


Name: Robert Furneaux
Firm: Sipara - UK
Location: Oxford, UK

Robert is a dual-qualified intellectual property solicitor and registered trade mark attorney. He covers all aspects of intellectual property specialising in portfolio management and has experience in both contentious and non-contentious matters. His particular specialisation within IP is managing trade mark and design portfolios.

Before founding Sipara, Robert headed the trade mark group at a large UK-based IP firm where he was responsible for much of the firm’s work in this field throughout Asia. Robert has established an excellent reputation acting for IP holders before the UK IP Office and the EU trade marks Office (OHIM) and has appeared before the Appointed Person and appealed cases from OHIM’s Board of Appeal to the European General Court. He previously worked in the Middle East acting for international brand owners in anti-counterfeiting actions and advised Middle East-based companies on IP protection outside of the region. Robert also has a wealth of experience in Southeast Asia and has been involved in a wide variety of IP issues in the region. Robert has particular expertise in the retail, FMCG, entertainment, publishing and pharmaceutical industries along with an in-depth experience of IP registration and enforcement in Asia and the Middle East. He particularly relishes the challenge of rationalising IP portfolios to cut waste and deliver more value. Robert is listed as a Notable practitioner by Chambers & Partners and is a Recommend Lawyer in Legal 500.


About the ASEAN IPR SME Helpdesk:



The ASEAN IPR SME Helpdesk is a European Commission co-funded project that provides free, practical, business advice relating to ASEAN IPR to European SMEs. To learn about any aspect of intellectual property rights in South-East-Asia, visit our online portal at For free expert advice on ASEAN IPR for your business, e-mail your questions to: You will receive a reply from one of the Helpdesk experts within five working days. The ASEAN IPR SME Helpdesk is jointly implemented by DEVELOPMENT Solutions, European Business Chamber of Commerce Indonesia and European Business Organisations Worldwide Network.

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Practical Information

Mercoledì, Aprile 9, 2014 - 09:30 to 15:30



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