South-East Asia IPR SME Helpdesk

SME Assembly 2015


SME Assembly 2015


Luxembourg, Luxembourg, 18-20 November 2015

 Event Details:  


Event type:



Wednesday to Friday, 18-20 November, 2015


17:00 – 19:00 (Luxemburg, GMT: +1)


European Convention Center Luxembourg, 4 Place de l'Europe, L-1499, Luxembourg, Luxembourg



Event partner:

European Commission


Event Description:

The SME Assembly is the most significant event for Small and Medium-sized Enterprises (SMEs) in Europe. The conference takes place once a year during the European SME Week. Together with the network of SME Envoys, the Assembly creates the governance structure of the Small Business Act. Participants are more than welcome to develop SME policy together and co-create innovative ways of cooperation to ensure effective support for entrepreneurs. To this end well-known and new partners from the world of business, academia, policy making and media are invited to hold a presentation. On behalf of the China and South-East Asia IPR SME Helpdesk, the Team Leader, Simon Cheetham will be present under the ‘IPR HUB’ stand to provide further information about the Helpdesks services. 



 Awaiting for the agenda. 

Speaker biography:


Simon Cheetham is the Team Leader of the South-East Asia IPR SME Helpdesk. He is an ASEAN IPR Enforcement expert with over 30 years' experience in commercial investigations, due diligence and IPR enforcement in South-East Asia and internationally. He has lived and worked in China and South-East Asia for over 17 years. He is also the Managing Director of ERINYES INTERNATIONAL LTD, a firm he founded to capitalise on his extensive experience of international investigations, loss prevention and enforcement work. He manages and directs the operations of the Company from Europe to the Far East. Simon began his career with the Hong Kong Police, where he was responsible for the detection and prosecution of a wide variety of crimes. While in South-East Asia Simon was Chairman of the American Chamber of Commerce IP Committee. He has lectured frequently around the world on security issues and IPR and has served as a short-term expert at ASEAN Seminar in Singapore and a speaker on the topic of Famous Marks and IP protection between borders within ASEAN. He is fluent in English and Cantonese.

Please, read more about our experts on the following link.


About the South-East Asia IPR SME Helpdesk:

 The South-East Asia IPR SME Helpdesk is a European Union co-funded project that provides free, practical, business advice relating to South-East Asia IPR to European SMEs. To learn about any aspect of intellectual property rights in South-East Asia, visit our online portal at For free expert advice on South-East Asia IPR for your business, e-mail your questions to: You will receive a reply from one of the Helpdesk experts within three working days. The South-East Asia IPR SME Helpdesk is jointly implemented by DEVELOPMENT Solutions, European Union Chamber of Commerce in Vietnam, Thai European Business Association & European Business and Innovation Network.

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Practical Information

Mercoledì, Novembre 18, 2015 - 17:00 to Venerdì, Novembre 20, 2015 - 19:00



Event in Europe